197 results for window displays influence

Article

Five Ways to Maximize the Effectiveness of In-store Grocery Displays 

Krista MarinoConsultant, Circana In-store Solutions Group In-store grocery displays have traditionally been an effective driver of sales lift. During the pandemic, the landscape for in-store displays changed to create safer, more open shopping environments. Circana data shows grocery stores have lost an average of 10 displays since 2018, with losses continuing through 2023. Despite a …

Article

Be Kind, Rewind

Way back when life was simple, we merely needed to remember to return the VHS rentals on time and, of course, to “be kind and rewind.” The video store new-release wall was our news source for the latest content, and you could buy some artificial butter-flavored microwave popcorn at the checkout counter. Movie release windows …

Article

2023 Display Trends
in the Grocery Channel

In-store displays have not rebounded from the pandemic. In fact, stores have lost 10 placements on average since 2018. But retailers and manufacturers can use displays to inspire consumers, especially as traditional promotions aren’t delivering anticipated lift. This report helps you uncover display trends and identify opportunities on merchandise investments by reframing displays.  Highlights:

Article

In-Store Display Merchandising Trends in the Grocery Channel

SUMMARY As grocery retailers created safe shopping environments at the start of the pandemic, removing in-store displays was among the first space-creating initiatives. Manufacturers also scaled back on merchandising and promotional strategies in favor of production. This IRI report provides an overview and outlook for the grocery channel’s in-store merchandising displays. HIGHLIGHTS

Article

CES 2023 Highlights: TV Focus

It was great to be back at CES, in-person, and it felt like the traditional spectacle we’ve all come to appreciate. The usual array of crazy inventive CES gadgets did not disappoint, though overall product announcements did feel a bit more muted than in the past. In fact, many product announcements focused on refining existing …

Article

The Danger of Influenced Panels

Michelle BennettMichelle.bennett@circana.com How bias in receipt apps affects the data. Influenced panels can skew consumer insights. The number of receipt apps has exploded in recent years. Some of them are effective tools that help marketers generate accurate insights into consumer behavior. Others are ill-suited to this task because they were created mainly to drive affiliate …

Article

Circana Reveals 2024 B2B Tech Channel Performance Award Winners at XChange

SAN ANTONIO — Aug. 13, 2024 — Circana™, the leading advisor on the complexity of consumer behavior, today announced the 2024 B2B Tech Channel Performance Awards winners at XChange. Now in its seventh year, the awards celebrate brands that have either achieved the top revenue or experienced the most significant market share growth in the …

Article

The Evolution of PerfumeTok 

Do you find yourself scrolling for hours on TikTok? I’ll admit that I’m guilty of doing so from time to time. As a fragrance enthusiast, TikTok’s algorithm often gives me a front-row view into the evolution of the PerfumeTok hashtag. Over the last two years TikTok, and subsequently PerfumeTok, expanded and progressed in terms of …

Solution

Analytics

Important business decisions can’t always wait for extended lead times. Broader access to analytics across organizations provides decision-making power to those who need it. Empower your organization to have the right product, at the right price, and on the right shelf every day. Circana’s analytic capabilities applied to our granular data assets deliver actionable guidance …

Industry

Health and Wellness

Consumers are continually expanding their definition of health and wellness Today, Americans have an average of 6.6 wellness goals, from sleep and mental health, to physical exercise and nutrition. It’s critical to know how consumers are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of …