<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Circana]]></title><description><![CDATA[Circana]]></description><link>https://www.circana.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 18 May 2026 13:05:47 GMT</lastBuildDate><atom:link href="https://www.circana.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Circana Earns Best Proof of Incrementality at The Drum Commerce Media Awards for Advanced Marketing Mix Modeling Approach]]></title><description><![CDATA[Circana earns “Best Proof of Incrementality” at The Drum Commerce Media Awards for its Marketing Mix Modeling approach, delivering statistically validated insights into true causal lift, cross-channel halo effects, and enterprise-wide marketing impact.]]></description><link>https://www.circana.com/post/circana-earns-best-proof-of-incrementality-at-the-drum-commerce-media-awards-for-advanced-marketing</link><guid isPermaLink="false">6a0794ede17018105dee802d</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 18 May 2026 13:00:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_cd0011ad7d0a407986d10754e615d58e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Q1 2026: Australia Foodservice Delivered Another Resilient Quarter]]></title><description><![CDATA[The latest Q1 2026 results are in – and they point to a foodservice market that’s holding firm, even as pressures intensify. ]]></description><link>https://www.circana.com/post/q1-2026-australia-foodservice-delivered-another-resilient-quarter</link><guid isPermaLink="false">6a06134a9f0dce7b59902e75</guid><category><![CDATA[Reports]]></category><pubDate>Fri, 15 May 2026 13:51:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_64deec80f4a0452c99be8a05783227f0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Purple is Trending. Circana is Tracking. ]]></title><description><![CDATA[Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.]]></description><link>https://www.circana.com/post/purple-is-trending-circana-is-tracking</link><guid isPermaLink="false">6a04eae448aeb3fcb2436c31</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 13 May 2026 21:42:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_44dc28062a834ecd886731f2a8670f11~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lynn Petrak</dc:creator></item><item><title><![CDATA[What Incrementality Attribution Reveals That Attribution Alone Cannot]]></title><description><![CDATA[It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and return on investment?]]></description><link>https://www.circana.com/post/what-incrementality-attribution-reveals-that-attribution-alone-cannot</link><guid isPermaLink="false">6a04af747848442a572f7bec</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 13 May 2026 17:24:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_d631722a728442419cd9edf0830e1ee6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating Occasions]]></title><description><![CDATA[New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights]]></description><link>https://www.circana.com/post/circana-launches-purchase-to-consumption-solution-to-connect-shopper-buying-habits-with-eating-occas</link><guid isPermaLink="false">6a032ae048aeb3fcb23ff86e</guid><category><![CDATA[Press Releases]]></category><pubDate>Tue, 12 May 2026 13:36:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_d2eb68f381ba415081aceb380dc693ea~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator> Patty Altman</dc:creator></item><item><title><![CDATA[Top 10 Movies]]></title><description><![CDATA[Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.]]></description><link>https://www.circana.com/post/top-10-movies</link><guid isPermaLink="false">66cfb2f4ce8378d91cfe14e4</guid><category><![CDATA[Entertainment Monthly Insights]]></category><pubDate>Mon, 11 May 2026 23:36:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4145656f595f6171764e6b~mv2_d_6000_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Buffone</dc:creator></item><item><title><![CDATA[US Beauty Market Delivers Steady First Quarter Growth, Circana Reports]]></title><description><![CDATA[Value consciousness, treatment‑led demand, and digital acceleration shape performance ]]></description><link>https://www.circana.com/post/us-beauty-market-delivers-steady-first-quarter-growth-circana-reports</link><guid isPermaLink="false">6a021105768e634ac6960b3a</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 11 May 2026 17:44:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_d145a540690747ce93ac9dfc88544b94~mv2.jpg/v1/fit/w_1000,h_566,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Larissa Jensen</dc:creator></item><item><title><![CDATA[Retail Media, Rewritten for What’s Next]]></title><description><![CDATA[Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.]]></description><link>https://www.circana.com/post/retail-media-rewritten-for-what-s-next</link><guid isPermaLink="false">69fdf9a0ecab901137510fab</guid><category><![CDATA[Reports]]></category><pubDate>Mon, 11 May 2026 17:17:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_1282c46ff5004d45a67dabcd4d7a3070~mv2.jpg/v1/fit/w_1000,h_663,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Turning the Page on 2026 Book Trends]]></title><description><![CDATA[Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.]]></description><link>https://www.circana.com/post/turning-the-page-on-2026-book-trends</link><guid isPermaLink="false">69fe1fde4f7ebdc9f6aa96df</guid><category><![CDATA[Blog]]></category><pubDate>Fri, 08 May 2026 17:50:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_e18bc5e324f44c508afdd20905e032fa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Demand Signals Report: Unlock CPG, Consumer Behavior Insights]]></title><description><![CDATA[Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.]]></description><link>https://www.circana.com/post/cpg-demand-signals-report</link><guid isPermaLink="false">6802a9a96d6c2cb05e091914</guid><category><![CDATA[Reports]]></category><pubDate>Thu, 07 May 2026 19:56:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_217ec7860b894e4a84868419db4817c1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sally Lyons Wyatt</dc:creator></item><item><title><![CDATA[Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories]]></title><description><![CDATA[Just as GLP-1 medications purportedly address a variety of wellness issues, from weight loss to blood sugar control and metabolic health, the influence of these medications can be seen across a range of CPG categories. Circana’s latest insights confirm that the much-buzzed-about ripple effect is real, with waves expanding beyond food and beverage into a host of non-food and general merchandise segments.]]></description><link>https://www.circana.com/post/chain-reactions-the-impact-of-glp-1-usage-on-non-food-categories</link><guid isPermaLink="false">69fc96a7fd9cdd8bcdb36ab6</guid><category><![CDATA[Blog]]></category><pubDate>Thu, 07 May 2026 13:49:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_cb571b8a74e04d718c66f1973e17515d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers]]></title><description><![CDATA[By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.]]></description><link>https://www.circana.com/post/circana-launches-market-share-drivers-solution-to-help-retailers-pinpoint-performance-levers</link><guid isPermaLink="false">69fa62b52528aeae0147feb9</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 06 May 2026 13:19:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_c3268ad99eea40bc89b0b1b96b0bf4d5~mv2.jpg/v1/fit/w_1000,h_892,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Promo Spend for Growing Brands: Cut Prices, Displays, or Media?]]></title><description><![CDATA[Margins are already thin in the retail and CPG businesses. Small and medium-sized brands (SMBs) feel that pinch even more and know all too well that pricing decisions and every dollar of a promotional spend matter when only a few percentage points of margin are in play. ]]></description><link>https://www.circana.com/post/promo-spend-for-growing-brands-cut-prices-displays-or-media</link><guid isPermaLink="false">69f9fbbce6cd293e4376b91c</guid><category><![CDATA[Liquid Data Go]]></category><pubDate>Tue, 05 May 2026 14:23:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_634a777f2bfa4f5487a6ac9638353725~mv2.jpg/v1/fit/w_1000,h_532,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends ]]></title><description><![CDATA[The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.]]></description><link>https://www.circana.com/post/order-up-how-shifting-lifestyles-are-shaping-foodservice-trends</link><guid isPermaLink="false">69f8e26b7b1c42fb24fb386a</guid><category><![CDATA[Blog]]></category><pubDate>Mon, 04 May 2026 18:23:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fbd161_3c1d1da2c70c49deab708daedeb6b025~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in Performance Segment, Circana Reports]]></title><description><![CDATA[Price increases remain a challenge for the footwear industry in 2026, pressuring unit sales, but certain segments are bucking the trend]]></description><link>https://www.circana.com/post/us-footwear-industry-delivers-modest-first-quarter-growth-driven-by-price-increases-and-strength-in</link><guid isPermaLink="false">69f8c473b27e981e27c48276</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 04 May 2026 16:10:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_552122500410426e952d15118b810015~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Beth Goldstein</dc:creator></item><item><title><![CDATA[Serving a Purpose: How Beverage Choices Are Shaped by Intended Results ]]></title><description><![CDATA[Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.]]></description><link>https://www.circana.com/post/serving-a-purpose-how-beverage-choices-are-shaped-by-intended-results</link><guid isPermaLink="false">69f293dd7cb0726b2dae6f79</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 29 Apr 2026 23:34:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_ffb9c187cc534d7e816a0b5b61f5e1a9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas]]></title><description><![CDATA[The juvenile products industry continues to navigate a complex environment shaped by affordability pressures, evolving consumer priorities, and pronounced category-level demand shifts. While persistent inflation has driven average selling prices higher—reflecting ongoing product premiumization and a consumer shift toward higher-value offerings—we’re also seeing households recalibrate their purchase mix...]]></description><link>https://www.circana.com/post/juvenile-products-industry-demonstrates-resilience-amid-regional-divergence-in-the-americas</link><guid isPermaLink="false">69f21442bc2ce3253fd229dc</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 29 Apr 2026 14:34:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_ad683dce53aa446fbf2c91d68c981d29~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[TV’s Next Act: How TV is Becoming the New Front Door to Commerce]]></title><description><![CDATA[At the end of the day, upgrading your TV delivers real, tangible value for consumers who are spending more time watching at home. Two trips to the movie theater for a family of four will likely cost an upwards of $200. By comparison, the average price of a 55‑inch LCD TV in 2026 is $232, putting a long‑term at‑home entertainment upgrade within reach for the cost of a couple nights out.]]></description><link>https://www.circana.com/post/tv-s-next-act-how-tv-is-becoming-the-new-front-door-to-commerce</link><guid isPermaLink="false">69ef6eaf24f9d3e5cd6d54d1</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 27 Apr 2026 14:18:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_70512251c2d84649933740af03e0bde9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[What’s Sizzling As Summer Approaches?]]></title><description><![CDATA[As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.]]></description><link>https://www.circana.com/post/what-is-sizzling-as-summer-approaches</link><guid isPermaLink="false">69ebcdf004fc81dfe259d0d8</guid><category><![CDATA[Blog]]></category><pubDate>Fri, 24 Apr 2026 20:18:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_3bcc4b6f3b07417aae364cdcc2de5db6~mv2.jpg/v1/fit/w_1000,h_756,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead, Reports Circana]]></title><description><![CDATA[Topline numbers appear healthy, but appearances can be misleading. Retailers are navigating an environment where calendar shifts, promotions, and temporary tailwinds are masking deeper vulnerabilities in consumer spending.]]></description><link>https://www.circana.com/post/u-s-retail-spending-rises-in-early-spring-but-underlying-consumer-pressures-signal-caution-ahead</link><guid isPermaLink="false">69e8cbaa4d400873908659d1</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 22 Apr 2026 13:26:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_6a799d18340447c3a9940a8d14f45f8c~mv2.jpg/v1/fit/w_1000,h_656,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item></channel></rss>