<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Circana]]></title><description><![CDATA[Circana]]></description><link>https://www.circana.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 02 Sep 2026 20:24:00 GMT</lastBuildDate><atom:link href="https://www.circana.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Circana and DoorDash Partner to Validate Incremental Sales for CPG Brands]]></title><description><![CDATA[As a best in class for independent third-party validation, Circana grounds every result in real purchase behavior. This partnership gives marketers a clear, objective view of the incremental sales and new buyer growth their DoorDash investments create.]]></description><link>https://www.circana.com/post/circana-and-doordash-partner-to-validate-incremental-sales-for-cpg-brands</link><guid isPermaLink="false">6a9723deafdae5ab27961c61</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 02 Sep 2026 13:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_ad683dce53aa446fbf2c91d68c981d29~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Top 10 Video Games]]></title><description><![CDATA[Hardware spending fell 29% when compared to a year ago as all console platforms suffered year-on-year unit declines.]]></description><link>https://www.circana.com/post/top-10-video-games</link><guid isPermaLink="false">66327f4ce5667e02ff58dea6</guid><category><![CDATA[Entertainment Monthly Insights]]></category><pubDate>Tue, 01 Sep 2026 13:21:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_cd89e0b7d1d6455db587dbbf3b5b5f76~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mat Piscatella</dc:creator></item><item><title><![CDATA[Going Solo: How More Consumers Are Dining Alone ]]></title><description><![CDATA[Circana’s latest Eating Patterns in America report highlights a growing trend toward solo dining. Half of all at-home main meals are now eaten alone, with solo breakfasts, lunches, and snacks also increasing. Solo dining is rising in restaurants as well, especially at breakfast and full-service establishments. Circana attributes the shift to workplace mobility, convenience, smaller households, and affluent older consumers. ]]></description><link>https://www.circana.com/post/going-solo-how-more-consumers-are-dining-alone</link><guid isPermaLink="false">6a95f3e736df210911ba4f67</guid><category><![CDATA[Blog]]></category><pubDate>Mon, 31 Aug 2026 22:07:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_af723822e8624f3d8125d59829d82436~mv2.jpg/v1/fit/w_1000,h_962,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lynn Petrak</dc:creator></item><item><title><![CDATA[How to Leverage Retailer Collaboration Programs to Drive Joint Business Plans]]></title><description><![CDATA[The term “collaborate” is often used in discussions between suppliers and retailers. Taken to the next level, formalized retailer collaboration initiatives can lead to win-win-win opportunities for brands, sellers, and consumers.]]></description><link>https://www.circana.com/post/how-to-leverage-retailer-collaboration-programs-to-drive-joint-business-plans</link><guid isPermaLink="false">6a95e32171e31f219aac8314</guid><pubDate>Mon, 31 Aug 2026 20:30:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_f3e5114264384c7db19c57c9751a7f76~mv2.jpg/v1/fit/w_1000,h_557,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[US Consumers are Spending on Youth Team Sports Equipment Amid Rising Costs, According to Circana]]></title><description><![CDATA[Top growing categories include baseball and softball, lacrosse, and football ]]></description><link>https://www.circana.com/post/us-consumers-are-spending-on-youth-team-sports-equipment-amid-rising-costs-according-to-circana</link><guid isPermaLink="false">6a9597c4606c430fb8427e2f</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 31 Aug 2026 15:05:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_91c9e48a6a8f4fc2bd42af00e6924a84~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Demand Signals Report: Unlock CPG, Consumer Behavior Insights]]></title><description><![CDATA[Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.]]></description><link>https://www.circana.com/post/cpg-demand-signals-report</link><guid isPermaLink="false">6802a9a96d6c2cb05e091914</guid><category><![CDATA[Reports]]></category><pubDate>Thu, 27 Aug 2026 19:56:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_217ec7860b894e4a84868419db4817c1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sally Lyons Wyatt</dc:creator></item><item><title><![CDATA[Using Survey Data to Navigate Shifting Consumer Preferences During Economic Uncertainty]]></title><description><![CDATA[As macroeconomic headwinds stubbornly stick around, consumers continue to move between channels, products, and brands. Whether switching to private label products, holding out for promotions, or splitting visits across more stores, today’s shoppers are tougher to track.]]></description><link>https://www.circana.com/post/using-survey-data-to-navigate-shifting-consumer-preferences-during-economic-uncertainty</link><guid isPermaLink="false">6a8f2bc86e0678c59a4fc810</guid><category><![CDATA[Liquid Data Go]]></category><pubDate>Thu, 27 Aug 2026 15:20:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_13ddf4f4c99c4c7c90bc488b960f2cbd~mv2.jpg/v1/fit/w_1000,h_655,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[How One Data View Optimizes a Retailer’s Operational Effectiveness and Overall Performance ]]></title><description><![CDATA[Even with a vast amount of information, many, if not most, retailers can’t explain why their market share moves and that is a costly blind spot. A single, unified view of performance separates a retailer's own execution from external market forces, replacing competing departmental narratives with one authoritative answer.]]></description><link>https://www.circana.com/post/how-one-data-view-optimizes-a-retailers-operational-effectiveness-and-overall-performance</link><guid isPermaLink="false">6a905268400cc523027fa7a2</guid><category><![CDATA[Blog]]></category><pubDate>Thu, 27 Aug 2026 15:17:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_c3268ad99eea40bc89b0b1b96b0bf4d5~mv2.jpg/v1/fit/w_1000,h_892,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Love</dc:creator></item><item><title><![CDATA[The Biggest Back-to-College Opportunity Isn’t in the Dorm Room]]></title><description><![CDATA[For years, retailers have focused their back-to-college strategies on incoming freshmen and dorm move-in season. But the real growth opportunity may lie with upperclassmen transitioning to apartments and off-campus housing. From graduation celebrations to fully furnishing living spaces, college spending evolves dramatically throughout the student journey, creating opportunities for retailers and manufacturers to capture demand far beyond the freshman year.]]></description><link>https://www.circana.com/post/the-biggest-back-to-college-opportunity-isn-t-in-the-dorm-room</link><guid isPermaLink="false">6a8f38baa6bf65007ed2225f</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 26 Aug 2026 19:15:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_9803909afc5c4780af647f35c96f8e4c~mv2.jpg/v1/fit/w_1000,h_903,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joe Derochowski</dc:creator></item><item><title><![CDATA[Demand Under Pressure: What Today's Consumer Signals Mean for Smaller CPG Brands]]></title><description><![CDATA[For a time, the challenging operating environment for brands, retailers, and others across the supply chain was described as the “new normal.” Today, after years of volatility in various forms, those who create and market products to consumers recognize that “normal” has become, frankly, abnormal.]]></description><link>https://www.circana.com/post/demand-under-pressure-what-today-s-consumer-signals-mean-for-smaller-cpg-brands</link><guid isPermaLink="false">6a8c9250fe6fd82d150a1e8d</guid><category><![CDATA[Liquid Data Go]]></category><pubDate>Mon, 24 Aug 2026 19:19:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_c45e47c420414c05a833c223821d035c~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Life Imitates Brands: How Dupe Demand is Evolving]]></title><description><![CDATA[More than half (58%) of shoppers have purchased a dupe, and price is no longer the whole story. Quality, convenience, and social media discovery are reshaping how consumers buy across apparel, footwear, and beauty, turning dupes from a budget compromise into a deliberate choice that brands can no longer afford to ignore]]></description><link>https://www.circana.com/post/life-imitates-brands-how-dupe-demand-is-evolving</link><guid isPermaLink="false">6a8872e0ec9ee797848dcb4b</guid><category><![CDATA[Blog]]></category><pubDate>Fri, 21 Aug 2026 15:50:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_c590e8f8de0a478aab1925a49c2f6d26~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lynn Petrak</dc:creator></item><item><title><![CDATA[Better Customer Experiences Start with the Right Data Mix]]></title><description><![CDATA[In today’s retail environment, customer experience is the key differentiator, but improving it requires more than just data. First-party loyalty data provides precise insight into shopper behavior within a retailer, while panel data reveals how customers behave across the broader market. Used together, they help retailers identify friction points, prevent misdiagnoses, and make smarter decisions that drive loyalty, growth, and better customer experiences.]]></description><link>https://www.circana.com/post/better-customer-experiences-start-with-the-right-data-mix</link><guid isPermaLink="false">6a886bc4e343daf32b81520c</guid><category><![CDATA[Blog]]></category><pubDate>Fri, 21 Aug 2026 15:33:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_467b89bacf914ea999ae8b655eda17dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Weak Confidence, What's Driving Foodservice Growth?]]></title><description><![CDATA[July 2026 China Foodservice Sentiment Report]]></description><link>https://www.circana.com/post/weak-confidence-what-s-driving-foodservice-growth-july-2026-china-foodservice-sentiment-report</link><guid isPermaLink="false">6a84814418d4a87d8b64ddc3</guid><category><![CDATA[Reports]]></category><pubDate>Thu, 20 Aug 2026 14:15:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_bd81921d3ef94ee895456ae3dc447446~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Circana Report Highlights Protein and Convenience as Two Forces Influencing America’s Evolving Eating Patterns]]></title><description><![CDATA[Americans' eating and drinking patterns continue to evolve as they balance nutrition, convenience, cost, and connection]]></description><link>https://www.circana.com/post/circana-report-highlights-protein-and-convenience-as-two-forces-influencing-america-s-evolving-eatin</link><guid isPermaLink="false">6a847f76c3f728e21a2984e1</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 19 Aug 2026 13:00:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_3284ca443af0499380bfd57149a45e3b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Portalatin</dc:creator></item><item><title><![CDATA[Australian toy market surges +13% in first half of 2026 as fandom, trading cards and building sets fuel growth]]></title><description><![CDATA[Strong consumer demand, licensed toys and premium purchases drive growth across the market]]></description><link>https://www.circana.com/post/australian-toy-market-surges-13-in-first-half-of-2026-as-fandom-trading-cards-and-building-sets-f</link><guid isPermaLink="false">6a84ae29e009b3510d38f869</guid><category><![CDATA[Press Releases]]></category><pubDate>Tue, 18 Aug 2026 20:00:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_487be7946aed46a894b8d1d91e175d84~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Google Meridian and the Shift to Causal Measurement]]></title><description><![CDATA[Marketers have spent decades asking a deceptively simple question: did the media work? For most of that time, the answer came from correlation. Sales went up, spend went up, and everyone hoped the two were connected. ]]></description><link>https://www.circana.com/post/google-meridian-and-the-shift-to-causal-measurement</link><guid isPermaLink="false">6a8331d66f644c8dfb45f8c4</guid><category><![CDATA[Blog]]></category><pubDate>Mon, 17 Aug 2026 16:12:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_d9259c010fd4442782cb786ef1cae06b~mv2.jpg/v1/fit/w_1000,h_494,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Yeimy Garcia-Smith</dc:creator></item><item><title><![CDATA[Performance Shoe Sales Pick Up the Pace Amid Selective US Consumer Spending in the Footwear Market]]></title><description><![CDATA[Consumers remain highly intentional about their footwear purchases]]></description><link>https://www.circana.com/post/performance-shoe-sales-pick-up-the-pace-amid-selective-us-consumer-spending-in-the-footwear-market</link><guid isPermaLink="false">6a831d69f59f6f7f1067fce0</guid><category><![CDATA[Press Releases]]></category><pubDate>Mon, 17 Aug 2026 14:43:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_91c9e48a6a8f4fc2bd42af00e6924a84~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Beth Goldstein</dc:creator></item><item><title><![CDATA[Australia Foodservice Winners of Q2 2026]]></title><description><![CDATA[Australia’s foodservice sector gained momentum in Q2 2026, with growth in both spend and traffic despite continued household budget pressures. Discover the channels, occasions, categories, and food and beverage trends that drove consumer engagement and created new opportunities across the market.]]></description><link>https://www.circana.com/post/australia-foodservice-winners-of-q2-2026</link><guid isPermaLink="false">6a68de22ddd3673bc9b789aa</guid><category><![CDATA[Blog]]></category><pubDate>Fri, 14 Aug 2026 16:22:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_b5285a82fdc6481a8a5ea5bfdd3bd819~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[Back-to-School Signals a New Reality: Shoppers Need More Than Promotions]]></title><description><![CDATA[Circana data shows that a purposeful approach to spending continues through July as shoppers prioritize needs over deals]]></description><link>https://www.circana.com/post/back-to-school-signals-a-new-reality-shoppers-need-more-than-promotions</link><guid isPermaLink="false">6a7f318c204f6d08e07dd23b</guid><category><![CDATA[Press Releases]]></category><pubDate>Fri, 14 Aug 2026 15:28:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad0f45_671dacf394c34b0eaeedf1fcf7732c0b~mv2.jpg/v1/fit/w_1000,h_650,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Circana</dc:creator></item><item><title><![CDATA[US Toy Industry Posts Strongest First Half in Six Years, Circana Reports]]></title><description><![CDATA[The first half of 2026 demonstrated that the toy industry's growth story reflects both the extraordinary performance of trading cards and strength across several other key areas of the market,]]></description><link>https://www.circana.com/post/us-toy-industry-posts-strongest-first-half-in-six-years-circana-reports</link><guid isPermaLink="false">6a7c76c6bc8e587d43991a4d</guid><category><![CDATA[Press Releases]]></category><pubDate>Wed, 12 Aug 2026 13:44:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51a29a_b8d134ad61234275b0e9137b01f5984c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kristen McLean</dc:creator></item></channel></rss>