B Book 2024

The Global State of Beauty and Outlook from Circana

Inspire actions and unlock business growth with this year’s B Book. Featuring the most complete view of the global beauty industry in a convenient online format, our B Book shines new light on the biggest trends of 2023 and how they’ll shape the year ahead. Get the latest perspectives from our experts around the world to navigate the changing landscape in 2024 and beyond.

Complete the form to see this year’s B Book:B Book — The Global State of Beauty and Outlook from Circana >

At Circana, we deliver unprecedented clarity on beauty trends across prestige and mass markets with granularity and precision you can’t get anywhere else. Our complete views, unparalleled technology, and deep industry expertise allow us to push beyond insights into ideas that lead to better outcomes.