- Circana Complexity into Clarity
- Nov 14, 2023
- 1 min read
Thanksgiving is a communal holiday when family, friends, and loved ones come together. It’s also the second-largest U.S. food holiday of the year, and it contributed a whopping $2.8 billion sales lift in 2022. The main meal may take the spotlight, but there’s more to consider. Uncover how consumers plan to entertain their guests this holiday.
Highlights:
Respondents estimate there will be 8.7 people at their table this year. That figure jumps to 11.5 among Gen Zers.
90% of respondents will have TV on for entertainment, with most watching football or a Thanksgiving parade.
About 20% of respondents will give food or alcohol as gifts, even though Thanksgiving is not considered a gifting holiday.
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