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Unexpected Growth Drivers in Entertainment

Posted in:

Books

Circana Complexity into Clarity

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TikTok is the leading driver for books, and 80% of #BookTok consumers were ages 34 and younger.

  • Writer: Circana Complexity into Clarity
    Circana Complexity into Clarity
  • Apr 7, 2023
  • 0 min read

About the author

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Press contact

Ananda Roy

ananda.roy@circana.com

Public Relations

Circana

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