have come together to form

The world’s leading advisor on the complexities of consumer behavior.

It’s Not Complete Unless It’s
Circana Complete

We turn complexity into clarity with the most complete view of the consumer, igniting thinking and inspiring actions that unlock your business growth.

Get Complete Consumer™ understanding across all industries that matter to you.

Consumer Packaged Goods

Understand consumers’ attitudes and behaviors, and retail purchasing and consumption trends, in the consumer packaged goods/fast-moving consumer goods industry. Win more shoppers and sales.

General Merchandise & Foodservice

Measure, predict, and improve performance across many diverse industries. Circana covers apparel, beauty, foodservice, home, media entertainment, OTC health care, technology, and more.

Retail

Tap into critical touch points along the shopper journey. Increase joint planning and collaboration with suppliers. Optimize supply chains and retail media programs for more loyal shoppers.

Media

Increase return on advertising spend. Target the right audiences, optimize in-flight campaigns, and measure ad performance — maximizing every media dollar.

Circana gives you...

Real-time visibility into consumers and markets in 23 countries, representing 75% of the world's GDP

Measurement of $4T+ in global consumer spend covering over 30MM products

Insights across 26 industries, 2,000+ categories, and over 500K stores

Ignite Thinking

Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.

Inspire Action

Our Liquid Data technology gives you cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.

... so you can make more confident decisions,
just like almost 7,000 of the world’s leading brands and retailers.