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Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Carl Carter

Carl Carter

Senior Vice President, Media & Analytics

As the SVP of Media & Analytics at Circana, Carl Carter stands at the intersection of purchase data and cutting-edge technology. With a career spanning over 20 years, Carter has been instrumental in driving innovation and strategic insights for hundreds of global brands, retailers, and media companies.


Carter’s expertise lies in harnessing the power of predictive and prescriptive analytics to inform and optimize business decisions related to advertising, product placement, promotional strategies, and pricing. He has transformed vast quantities of complex purchase and customer data into actionable intelligence, empowering clients to stay ahead in a competitive marketplace.


With a passion for the practical applications of AI and ML in the retail sector, Carter continues to delve into the untapped potential of AI for consumer brands, exploring how these technologies can predict trends and prescribe solutions that drive growth and efficiency.

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