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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Joan Driggs
Vice President, Content and Thought Leadership
Joan Driggs is vice president, content and thought leadership for Circana’s CPG/Foodservice team. Her thought leadership serves as a foundation from which Circana teams develop innovative, holistic solutions for clients. This work is frequently showcased during top-to-top client meetings, industry conferences, and webinars. Leading media outlets often cite Driggs’ CPG expertise, and it is integrated into wide-ranging academic and custom studies. Her motto: Make the shopper the hero.