top of page

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI™.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Thanksgiving-background.jpg

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

Company

Popular searches

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ helps you bring all your data together in one…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Michele Arnold

Michele Arnold

Vice President, Sports Equipment and GM Mid-Market

Michele Arnold is responsible for the management and growth of Circana’s sports equipment business and general merchandise mid-market accounts. She has 17 years of experience at The NPD Group and then Circana, working across multiple businesses and accounts of all sizes and providing insights on current market trends to drive strategies for success.


In addition to her time at Circana, Arnold has an extensive background in retail sales management, recruiting, high-volume distribution, and frontline retail management, giving her a unique market view.

Recent Posts from

Michele Arnold

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

82

14 Nov 2025

Tags

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana
Nominal revenue gains in October 2025 are up against last year’s preelection declines CHICAGO, Nov. 14, 2025 — U.S. consumers continue to demonstrate their resiliency and flexibility in navigating the challenges facing them. However, that resiliency includes spending more while being able to afford and get less. In the combined four weeks ending Nov. 1, 2025, consumer spending prioritization remained ever present, helping to bring 2% growth to overall U.S. retail sales revenue, while unit...
Here’s the Deal on Shopper Sentiment This Thanksgiving

46

14 Nov 2025

Tags

Here’s the Deal on Shopper Sentiment This Thanksgiving
Consumers have been watching their wallets over the past several years, and this is shaping up to be another value-centric Thanksgiving. The latest data from Circana reveals attitudes and behaviors that reflect shoppers’ mindful spending. This year, 38% of consumers report that they are looking for deals for Thanksgiving meal items before the holiday week. That number is even higher (45%) among younger consumers in the Gen Z and younger millennial age groups. Similar to shopping habits during...
Top 10 Books

21178

13 Nov 2025

Tags

Top 10 Books
In October, escapist titles sit alongside heavy non-fiction as consumers seek both distraction from difficult times and engagement with difficult truths.
Avoiding Out-of-stocks This Holiday

61

12 Nov 2025

Tags

Avoiding Out-of-stocks This Holiday
Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.
Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights

320

12 Nov 2025

Tags

Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights
This expansion underscores Circana’s commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape. By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.
Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead festive surge

113

12 Nov 2025

Tags

Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead...
With an average purchase price of £8.54  per toy (Year to date September), collectibles tap into the joy economy, giving shoppers affordable ways to celebrate fandom and community. The collectibles category is a social-media favourite thanks to unboxing and reveal culture that fuels engagement and repeat purchases. We’re expecting this trend to continue into 2026 and beyond.
Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends

402

10 Nov 2025

Tags

Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends
Although 89% of foods and beverage for at-home Thanksgiving dinners are sourced from retail stores, Circana expects that 11% of Thanksgiving meals will include items purchased from a foodservice operator, including side dishes, desserts, and even pre-cooked birds.
The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research

484

10 Nov 2025

Tags

The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research
Nearly a quarter (23%) of U.S. households are now using GLP-1s.* New patient prescriptions for GLP-1 medications increased by 2.9 million from September 2024 to September 2025, a 16% lift. Although there is no “typical” user, GLP-1 patients are more likely to be in the Gen X age demographic and come from households with incomes over $100,000.
OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

104

7 Nov 2025

Tags

OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth
E-commerce accounts for over 73% of U.S. CPG omnichannel dollar growth year to date. In the face of a more cautious omnichannel consumer and challenging growth environment, developing integrated omnichannel strategic plans and experiences is table stakes for identifying incremental sales and share opportunities.
Retail's Resilience: Navigating Inflation & Holiday Spending

138

7 Nov 2025

Tags

Retail's Resilience: Navigating Inflation & Holiday Spending
A key concept for understanding current consumer behavior is what Marshal Cohen, Chief Retail Advisor at Circana, calls the "invisible inflation period." This describes a state where consumers are fully aware that prices have increased, but this awareness hasn't yet translated into a significant pullback in their overall spending.
How to Do Market Research Before Developing or Launching New Products 

109

6 Nov 2025

Tags

How to Do Market Research Before Developing or Launching New Products 
Consumer insights inform product development and go-to-market decisions. Survey results, social listening trends, consumer analytics, and behavior-based product segmentation guide feature optimization, audience targeting, and channel allocation. Circana’s Growth Predictor simulates new product sales potential, incrementality, and offers scenario planning across in-market variables to identify sales impact.
Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana

214

6 Nov 2025

Tags

Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana
Today’s consumer is more focused on planning and prioritizing on their quest for value. Getting an earlier start on holiday shopping gives them more control and choice when it comes to making a purchase decision, rather than feeling the pressure of filling a last-minute need.
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

155

5 Nov 2025

Tags

Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX...
The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana. As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.
How Is Consumer Panel Data Collected?

199

4 Nov 2025

Tags

How Is Consumer Panel Data Collected?
Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.
Understanding Market Share and Tracking It Accurately

121

4 Nov 2025

Tags

Understanding Market Share and Tracking It Accurately
Circana's market share measurement solutions provide brands with the most granular, purchase-verified data available, giving a clear picture of performance across retailers, regions, and product categories. Trusted for data accuracy, customizable reporting, and actionable insights, Circana's precise market share solutions help brands track share over time, identify growth opportunities, and respond to competitive shifts quickly.
A Complete Guide to Consumer Behavior Data: What It Is and How to Use It

138

4 Nov 2025

Tags

A Complete Guide to Consumer Behavior Data: What It Is and How to Use It
Understanding your consumer base’s buying behavior is a critical element in adapting your business’s marketing strategy to attract new consumers, encourage customer retention, and even predict future buyer behavior.
The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown?

100

3 Nov 2025

Tags

The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as...
This year’s GBBO series might be over, but the real ‘cake-off’ is just getting started. Panettone and stollen are no longer just holiday guests, they’re becoming part of the family. Lighter, shareable and a little more glamorous, they’re winning over British shoppers and showing that even the most traditional festive foods can get a fresh twist.
Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?

83

3 Nov 2025

Tags

Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?
Demographic and behavioral segmentation can work together to create a more effective and scalable market segmentation strategy. This approach is particularly valuable when behavioral data comes from a relatively small sample and must be extrapolated to represent the broader market. Demographic variables serve as the bridge for this scaling process.
US Toy Industry Grows Sales Through the Third Quarter, Circana Reports

775

3 Nov 2025

Tags

US Toy Industry Grows Sales Through the Third Quarter, Circana Reports
The U.S. consumer, and their willingness to absorb tariffs, will be the key factor shaping Q4 performance. The toy industry has a unique advantage and tends to be resilient in turbulent times as toys serve as emotional anchors for families, offering joy and a welcome distraction in our lives. The industry also benefits from trends like adult self-gifting, nostalgia, and digital wellness – factors that are expected to influence holiday purchases.
Welcome to the CPG Consumer Spend Tracker

8282

31 Oct 2025

Tags

Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG
bottom of page