Tamara Szames Circana, an industry advisor at Circana, is an expert in fashion and retail in Canada. She has over 15 years of experience in the Canadian fashion industry, working across functions such as design, product development, merchandising, sales, planning, and strategy.

Szames joined Circana in 2015 as part of the Fashion practice and assumed the role of industry analyst in 2016. She keeps a pulse on the fashion and retail industries, presenting market and consumer trends to manufacturers and retailers. Szames shares her expert insight and analysis on Circana’s blog and is also a regular contributor to many major media outlets. She is often quoted in publications such as The Globe and Mail, BOF, Financial Post, Canadian Business News, Elle Canada Magazine, and WWD, and she is seen on CBC The National and BNN Bloomberg.