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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Uncover the right solution for your business in a few clicks.

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Ash M. Patel

Chief Technology and Transformational Officer
Ash M. Patel

As Chief Technology and Transformation Officer, Ash M. Patel leads global technology and oversees the company's onshore and offshore teams. He focuses on generating value from innovative technology solutions, ensuring client satisfaction with technology deliverables and strengthening technology alliances.

Patel was formerly head of technology innovation for Aon Hewitt and global chief information officer of the Consulting business. During his 12-year tenure at Aon, Patel led several transformational initiatives, including decommissioning multiple mainframe and legacy platforms, outsourcing infrastructure to several global providers, offshoring application development to captive development centers, launching an analytics center of excellence in Singapore and application architecture for Aon's private health care exchanges. Patel also served several of Aon's top financial services, hi-tech and pharmaceutical clients as technology executive sponsor and chief architect.

Prior to joining Aon, Patel founded several start-up companies, including MoreBenefits.com, a health care exchange technology firm, which he sold to Aon in 2001. His prior work experience also includes high-tech firms, such as Computer Associates and Microsoft.

Patel has dual degrees from State University of New York at Stony Brook in information systems and economics as well as minors in political science and business administration.

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