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We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Ash M. Patel

Chief Technology and Transformational Officer
Ash M. Patel

As Chief Technology and Transformation Officer, Ash M. Patel leads global technology and oversees the company's onshore and offshore teams. He focuses on generating value from innovative technology solutions, ensuring client satisfaction with technology deliverables and strengthening technology alliances.

Patel was formerly head of technology innovation for Aon Hewitt and global chief information officer of the Consulting business. During his 12-year tenure at Aon, Patel led several transformational initiatives, including decommissioning multiple mainframe and legacy platforms, outsourcing infrastructure to several global providers, offshoring application development to captive development centers, launching an analytics center of excellence in Singapore and application architecture for Aon's private health care exchanges. Patel also served several of Aon's top financial services, hi-tech and pharmaceutical clients as technology executive sponsor and chief architect.

Prior to joining Aon, Patel founded several start-up companies, including MoreBenefits.com, a health care exchange technology firm, which he sold to Aon in 2001. His prior work experience also includes high-tech firms, such as Computer Associates and Microsoft.

Patel has dual degrees from State University of New York at Stony Brook in information systems and economics as well as minors in political science and business administration.

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