The Challenge
Reaching the right audience
Fragmented media landscape
Pressure on media spend
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The Solution
Circana Audiences offers precision media activation at scale across households with the highest propensity to purchase.
download the guide.Circana Audiences combine granular purchase data with rich demographic data to predict consumer spend
How are Circana Audiences created?
Define the purchase-based household criteria for creating the audience.
Leverage 200+ household variables to identify defining characteristics of qualifying households.
Model predicted spend on target products based on relevant household level variables.
Circana Audiences can tell you that Household A spends 6x more than Household B in your category, or segment.
download the guide.Using sales data to find high propensity people
Panel Sales Data
13k HH's
Circana Audiences
500k -6M individuals
Deterministic
The biggest determining factor of someone buying a product is if they have already bought that product.
Targeting known buyers is expensive, and limits growth opportunities.
Probabilistic
Targeting audiences that are most likely to buy a specific brand based on past behaviours can help marketers identify the highest sales opportunities, increase brand penetration and reduce wasted ad spend.