Get a crystal clear view of your audience

with Circana Audiences

download the guide.

The Challenge


Reaching the right audience


Fragmented media landscape


Pressure on media spend


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The Solution

Circana Audiences offers precision media activation at scale across households with the highest propensity to purchase.

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Circana Audiences combine granular purchase data with rich demographic data to predict consumer spend

How are Circana Audiences created?

Define the purchase-based household criteria for creating the audience.

Leverage 200+ household variables to identify defining characteristics of qualifying households.

Model predicted spend on target products based on relevant household level variables.

Circana Audiences can tell you that Household A spends 6x more than Household B in your category, or segment.

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Using sales data to find high propensity people

Panel Sales Data
13k HH's

Circana Audiences
500k -6M individuals


The biggest determining factor of someone buying a product is if they have already bought that product.

Targeting known buyers is expensive, and limits growth opportunities.


Targeting audiences that are most likely to buy a specific brand based on past behaviours can help marketers identify the highest sales opportunities, increase brand penetration and reduce wasted ad spend.

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