Marketing Mix Modelling for the CPG industry
Some of the greatest brands in the world choose Circana’s Marketing Mix Modelling.
Considering Marketing Mix Modelling?
Here are the top five considerations when choosing a partner.
How experienced is the agency in your industry?
QUALITY OF INPUTS
What data will go into the model and how granular will it be? Poor or aggregated data in will result in poor, unactionable results out.
How experienced is the agency partner you are considering when it comes to marketing mix modelling?
What will you receive? Actionable outputs are what you need.
Ongoing media optimisation
How will the agency use marketing mix modelling results to improve your media planning process in the longer term? How will they support you to embed the learnings?
Use this essential checklist to find the right partner.
Complete this form to access the full checklist