Marketing Mix Modelling for the CPG industry

Some of the greatest brands in the world choose Circana’s Marketing Mix Modelling.

Considering Marketing Mix Modelling?

Here are the top five considerations when choosing a partner.

1

Category Insights

<img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" src="/wp-content/uploads/2023/05/arrow.svg">

How experienced is the agency in your industry?

2

QUALITY OF INPUTS

<img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" src="/wp-content/uploads/2023/05/arrow.svg">

What data will go into the model and how granular will it be? Poor or aggregated data in will result in poor, unactionable results out.

3

Methodology

<img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" src="/wp-content/uploads/2023/05/arrow.svg">

How experienced is the agency partner you are considering when it comes to marketing mix modelling?

4

Modelling outputs

<img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" src="/wp-content/uploads/2023/05/arrow.svg">

What will you receive? Actionable outputs are what you need.

5

Ongoing media optimisation

<img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" data-src="/wp-content/uploads/2023/05/arrow.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" style="width:30px" src="/wp-content/uploads/2023/05/arrow.svg">

How will the agency use marketing mix modelling results to improve your media planning process in the longer term? How will they support you to embed the learnings?

Use this essential checklist to find the right partner.

Complete this form to access the full checklist

For full version of the checklist, complete the form

Questions? Email the Circana Media team mediateam@circana.com.