Marketing Mix Modelling for the CPG & Retail industry

Some of the greatest brands in the world choose Circana’s Marketing Mix Modelling.

Download our free best practice guide. Detailed, practical guidance curated by the Circana media team to help you choose the best MMM partner for your business

Click here to download the guide.

Looking into Marketing Mix Modelling? Keep these five key points in mind while selecting a partner:

Industry Know-How - Is the agency well-versed with your sector?

Data Quality - The type and granularity of the data used is crucial if you want to accurately attribute ROI across media channels and isolate the impact of campaigns.

Certified Methodology - Does the agency have a firm grasp on marketing mix modelling and will there be consistency across markets?

Useful Outputs - Actionable outputs are what you need to ensure the results can be applied effectively and satisfy everyone invested in your project.

Continued Optimisation - Can your potential agency partner help you embed the learnings and improve your media planning process over the longer term?

Circana's Marketing Mix Model gives a combined view of sales impact from media, promotions, and pricing. We use reliable methodologies with point-of-sale and causal data for precise channel performance analysis. This helps in targeting audiences, enhancing ongoing campaigns, and assessing ad performance, making the most of your media budget.

Every year, Circana carries out 200-300 MMM studies globally in the CPG and Retail sectors. According to Forrester Research, "Circana's proficiency in data and dynamic marketing insights makes it the go-to vendor for CPG or Retail marketers, especially with their knowledge in dynamic marketing aspects such as media, trade, creative, and promotion."

Click here to download the guide.

IRI and NPD have come together to form Circana. We provide the most complete view of the consumer, transforming complexity into clarity and inspiring actions that unlock business growth.

Questions? Email the Circana Media team