Circana Recognized as a Strong Performer by Leading Independent Research Firm

“Circana, the fruit of IRI’s merger with NPD, offers broad retail planning functionality.”

Circana is honored to be named a Strong Performer in the new report, The Forrester Waveᵀᴹ: Retail Planning Platforms, Q4 2023. Among hundreds of vendors with capabilities in this space, Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration.


The Forrester report notes, “[Circana] provides data and insight to power retailer and CPG brand collaboration,” and “is best fit for retailers seeking scalable, AI-infused collaboration….” We received the highest possible scores in the following criteria:

  • Deployment Options
  • Scalability
  • Aggregate Demand Forecast
  • Partner Ecosystem
  • Pricing Flexibility and Transparency

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Complete the form to download your complimentary copy of The Forrester Wave: Retail Planning Platforms, Q4 2023.

Questions? Contact your Circana account representative or email