Consumer Trends Shaping Kitchen Organization and Cleaning Tools
We’ve expanded our housewares categories to include kitchen organization and cleaning tools & accessories to provide you with the most complete view of the home industry. See item-level performance trends within weekly time periods, monitor price points driving the market, and identify the features that matter most to your consumers.
By understanding what’s happening across kitchen organization and cleaning tools, you can evaluate brand strength and identify untapped opportunities. Here are three trends worth watching:
Consumers gravitated toward value and complete solutions. Multi-packs grew dollars and units across organization item, sinkware, and utensil organization. Sets also grew in dollars (but not units) for utensil organization.
More natural and sustainable materials grew in kitchen organization. Wood materials grew in dollars and units for organization item and utensil organization.
The largest category in cleaning tools and accessories was home utility cleaning tools, accounting for 60% of dollar sales. This category includes mops & mopping buckets, brooms & dustpans, and dusters.
Source: Circana, Retail Tracking Service, 12ME September 2023 vs. YA