Digital Shelf module connects online causal metrics to online sales insights to drive share growth
Challenge: Today, analyzing in-store and online causal metrics requires multiple data sources with disjoined views and manual effort. The market is lacking a comprehensive view of both types of causal metrics tied to volumetric data combined on one platform in order to make smarter strategic decisions.
Solution: Digital Shelf enables CPG clients to move from insights to activation by leveraging retailer direct item-level POS/EPOS data linked to the best available sources of digital causal metrics into a single user platform. Metrics are aligned to standardized dimension selections to enhance productivity.
70% More Causal Metrics
Work 3x Faster