Make Your Media Spend Worth It
Elevate your marketing performance! Reach the audiences with the highest likelihood to purchase and measure your marketing efforts’ sales impact with unprecedented clarity.
Know More, Starting Now
Our suite of audiences and measurement solutions combine point-of-sale, loyalty card, and causal data to help you reach the right audience, at the right time, with the right message. Now you can maximize campaign ROI and brand performance.
See up to nine times the ROI on your media spend with Circana Audiences data compared to the competition.
Benefit from the breadth and granularity of the data fueling our media solutions: twice the loyalty card data per household and four times the ACV coverage compared to the nearest competitors.
Unlock Growth
Circana Audiences improves your campaign precision by reaching households with the highest likelihood to purchase. It’s how to uncover unique consumer groups and unlock business growth. Now you can get up to six times the ROI from Circana Audiences and measurement solutions compared to other audience solutions.
Maximize your media campaign
Target the right ads to the right customers
Measure It All
Measure your marketing initiatives’ sales impact with unprecedented clarity. Our measurement solutions deliver the insights you need to improve sales by continuously measuring, testing, and optimizing individual campaign elements. With the constant changes in consumer buying behavior and the advertising ecosystem, including multiple digital content platforms, data deprecation, and the explosion of programmatic advertising, you need campaign measurement that’s fast, accurate, robust, and granular.
Define the optimal combination of touchpoints for consumer journey mapping.
Improve ad performance by adjusting campaign elements in flight.
Optimize spend allocation across marketing channels to increase ROI.
Use scaled purchase data to get the most precise prescriptive measurement insights.
Test and control campaigns across markets and stores.
Assess media performance and household lift by linking ad exposure to offline sales at the household level.
Learn More
Know what people buy, not just what they saw. Complete this form to explore what Circana Audiences can do for your business.