Market Dynamics in Gaming
Your view of the U.S. video game industry, down to the category level
Complete this form to be contacted with more information about the U.S. Games Market Dynamics service.
EXCLUSIVE INSIGHTS
The U.S. Games Market Dynamics service is your single source for quarterly tracking of consumer spending for gaming hardware, software, and accessories. By integrating point-of-sale data and consumer information, the service provides analysis of physical and digital delivery, hardware sales, accessories by type and platform, and gaming content.
Why U.S. Games Market Dynamics?
- Evaluate the size and dynamics of new market opportunities to inform your strategic planning decisions
- Gain insight into gamers, and how many consumers identify as gamers, to accurately target your marketing material
- Understand how digital gaming has changed the business landscape to support your product development decisions
- Assess new and upcoming monetization methods to guide your product and pricing strategy and maximize returns
What Data Can You Access?
- Revenue sizing and trends for new and used physical software, full game downloads and add-on content, mobile apps, rentals, social network gaming spend, subscriptions, hardware, and accessories
- Gaming incidence
- Hardware usage
- Consumer demographics
Questions? Contact your Circana account representative or email mario.gomes@circana.com.