Purchase to Consumption
Uncover opportunities by linking purchase behaviors to consumption occasions.
Circana’s Purchase to Consumption provides holistic, end-to-end insights to all day food and beverage consumption and purchase behaviors from the same consumers. Linking Complete Consumer Receipt Panel to NET® consumption data allows you to inspire new solutions, identify opportunities to out-win the competition, and tailor strategies that match how your consumers behave.
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Unlock the Benefits of Purchase to Consumption
Competitive Advantage
Discover unique insights and hidden opportunities by linking consumers’ purchase behaviors to
consumption occasions.
Inspired Strategies
Unlock a deeper understanding of consumer behaviors to inspire strategies that increase demand for your categories and brands.
Prioritized Opportunities
Size and prioritize your occasion-based opportunities in dollars by linking a shopper's purchase and consumption behaviors.
Circana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
