Analysis and insight that make a difference in a changing world

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Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Our range of market data, customer insight methods, analytics and media expertise, and supply chain tools give retailers a single, complete view of the consumer, unmatched by any other source. We can help you build the best experience for your consumers.

    Can you answer these critical retail questions?

  • How do customers engage with categories, brands, and products?
  • What is the optimal assortment, and can you implement it?
  • Can you predict (and then optimise) the impact of future price changes?
  • Do you know how to create promotional plans aligned to strategy, targets, and prior performance?
  • Which customers are the best targets for your media campaign objectives?

We’re here to help you answer these important questions and many others. Complete the form below to find out more.

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How we help

How we help retailers like you ...

    We have the most complete view.

    We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.

    We have unparalleled technology.

    Our Liquid Data platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth.

    We have deep industry expertise.

    Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.

We are uniquely able to offer breadth and depth of customer insight to our retail clients

  • Through market and panel capabilities, we offer the broadest market and omnichannel perspective
  • Through retail customer data capabilities, we offer in-depth analysis on a retailer’s customers

What we do

Big data, analytics, and insights that power action and growth

    As one of the original innovators in big data, Circana integrates the world’s largest set of otherwise disconnected purchase, media, social, causal, and loyalty data to help retail in the FMCG, beauty, sport, and toys markets and media companies grow their businesses.

    We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically advanced, cloud-based visualisation platform, Liquid Data.

    Whether it’s analysing how to make your assortment, pricing, and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.

Complete the form below to find out more.

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    Who we work with

    Almost 7,000 of the World’s Leading Brands and Retailers

IRI and NPD have come together to form Circana.

We provide the most complete view of the consumer, transforming complexity into clarity and inspiring actions that unlock business growth.

Learn More

Complete this form to find out how Circana helps retailers spark new thinking and unlock growth.

Questions? Contact your Circana representative or email