Circana

Analysis and insight that make a difference

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Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Our range of market data, customer insight methods, analytics and media expertise, and supply chain tools give retailers a single, complete view of the consumer, unmatched by any other source. We can help you build the best experience for your consumers.

    Can you answer these critical retail questions?

  • How do customers engage with categories, brands, and products?
  • What is the optimal assortment, and can you implement it?
  • Can you predict (and then optimise) the impact of future price changes?
  • Do you know how to create promotional plans aligned to strategy, targets, and prior performance?
  • Which customers are the best targets for your media campaign objectives?

We’re here to help you answer these important questions and many others. Complete the form below to find out more.

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How we help

How we help retailers like you ...


    We have the most complete view.

    We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.

    We have unparalleled technology.

    Our Liquid Data platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth.

    We have deep industry expertise.

    Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.


Complete the form below to find out more.

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    Circana addresses your business challenges in these areas

  • Market Performance and Strategy

  • Consumer and Shopper Insights

  • Media Planning and Assessment

  • Pricing and Promotion Strategies

  • Category and Assortment Planning

  • Customer Segmentation

IRI and NPD have come together to form Circana.

We provide the most complete view of the consumer, transforming complexity into clarity and inspiring actions that unlock business growth.

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Complete this form to find out how Circana helps retailers spark new thinking and unlock growth.

Questions? Contact your Circana representative or email hello@circana.com.