Circana

Analysis and insight that make a difference

Want to get in touch? We'd love to hear from you.


At Circana, our deep wholesale distribution and foodservice expertise across many regions means we know how to identify significant insights and translate them into action. For you, the result is tailored recommendations that can unlock growth for your business.

Our range of wholesale channel market data, customer insight methods, analytics and media expertise, and supply chain tools give wholesalers a comprehensive view of the trade customer unmatched by any other, culminating in the best experience for your trade customers' consumers.

    Can you answer these critical retail questions?

    How do trade customers engage with categories, brands, and products to build consumer loyalty?

  • What is the optimal assortment for my retail and foodservice customers?
  • Am I selling the right products?
  • Do I have the right category strategy?
  • Can I monitor (and then optimise) the impact of future price changes?

  • Could I promote less often, but also deliver more?
  • Should I change my prices, and by how much?
  • What is the direct impact of inflation on my business?
  • How can I create promotional plans aligned to strategy, targets, and prior performance?

  • Which outlets are best targets for your media campaign objectives?

We’re here to help you answer these important questions and many others. Complete the form below to find out more.

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How we help

How we help wholesalers like you ...


    We have the most complete view.

    We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.

    We have unparalleled technology.

    Our Liquid Data platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth.

    We have deep industry expertise.

    Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.


Complete the form below to find out more.

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    Our Services

  • Out of Home

  • Foodservice

  • Wholesale Market

  • Performance and Strategy

  • Independent Retailer and Convenience Insights

  • Media Planning and Assessment

  • Pricing and Promotion Strategies

  • Category and Assortment Planning

  • Customer Segmentation


IRI and NPD have come together to form Circana.

We provide the most complete view of the consumer, transforming complexity into clarity and inspiring actions that unlock business growth.

Learn More

Complete this form to find out how Circana helps wholesalers spark new thinking and unlock growth.

Questions? Contact your Circana representative or email hello@circana.com.