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Change the Way You See Your Future

The Future of B2B Tech answers your critical questions about what’s ahead

Industry leaders have a new resource to help guide their strategy. It’s the Future of B2B Tech report, featuring sales forecasts and forward-looking industry insights from our team of expert industry analysts.

Your Interactive Crystal Ball

Our industry analysts forecast sales to reach $106B in 2023.

The Forecasts and Insights You Need To Manage Business Performance

Our Future of B2B Tech report gives you the story behind the trends. Here’s a preview of what’s inside …

Analyst Perspectives:
You get our expert analysts’ perspectives on industry trends and evolving behaviors, supported by our unmatched data assets.
COVID-19 Impacts:
A proprietary model shows the pandemic’s U.S. economic impact and what economic recovery forecasts will look like.
Forward-looking Insights:
Our analysts offer their observations and insight on the trends they expect to shape the industry in the future.
What’s included?

The report package includes three-year forecasts through 2023 for +180 categories and subsegments in the U.S. We mix forecasts with critical insight on key categories for a complete market perspective. The report, forecasts, and insights are delivered via an online reporting tool to give you interactive access.

Discover the Future of B2B Tech

As trends, innovation, and changing buying behavior transform the B2B tech market, it’s more important than ever to know what the future holds.

Here's what we see
"As businesses start to bring employees back to their office or switch from being completely remote to a hybrid model, we expect to see some adjustments to the hardware and software priorities exhibited to date. Categories like virtualization software and desktops, which have been down so far this year, could begin to see improvements.”

Mike Crosby
Industry Analyst, B2B Tech
The NPD Group

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