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Health Aspirations & Behavioral Tracking Service

Understand how and when U.S. consumers’ health and wellness goals reach a tipping point for growth

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With deep insight into the health and wellness behaviors that are poised for growth, The NPD Group’s Health Aspirations & Behavioral Tracking Service gives you all the information you need to develop growth strategies for your current portfolio and identify opportunities for innovation. Now you can avoid chasing fads and focus on fundamental changes in attitudes and behaviors that support your brand’s growth.

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This service includes insights on consumers’ health and wellness goals, strategies, and challenges. The information is linked to actual consumption behaviors captured by NPD’s National Eating Trends® (NET®) tracking service. You can use this integrated, holistic view to differentiate what consumers are saying from what they are doing — both serve as critical input for data-driven growth strategies.

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Questions? Contact your NPD account representative, call us at 866-444-1411, or email