Press Releases

Amy Marentic Joins Circana as President, Global Solutions 

CHICAGO — May 8, 2023 — Circana, the world’s leading advisor on the complexity of consumer behavior, today announced Amy Marentic has joined the company as president, Global Solutions. Marentic joins Circana from Google, where she was director of Global Client Agency...

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Beauty Consumers are Shopping and Trading Up, Circana Reports

Circana presents a complete view of the U.S. beauty consumer and market drivers at Growth Summit 2023 CHICAGO, March 22, 2023 – Amassing $30 billion in annual retail sales in the U.S., beauty product sales at mass merchants accounted for the majority of sales across...

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Circana Launches Audiences for Toys and Prestige Beauty

This predictive capability enables advertisers in these industries to improve the performance of their media campaigns up to four times more than using non-purchase-based audiences CHICAGO, March 20, 2023 — Circana, formerly IRI and The NPD Group, today announced the...

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