[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer...
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
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