Consumer Confidence Remained Steady To Start 2025 Household incomes increased across China’s foodservice industry to start the year. This fueled expectations to spend more on dining out and other areas like travel entertainment. This month’s China Consumer Sentiment Study shows the latest consumer attitudes after celebrating the CNY festival. Highlights:   Many consumers reported their household incomes increased in January. But younger consumers reported reduced incomes.  Expectations to dine out also increased in January, although there was an increase in consumers who expect to dine out less now that the CNY festival is over.  Foodservice remained one of the top categories consumers expect to increase their spending over the next month.  Recap of 2024 CNY performance, including the top channel and category trends.

The Global State of Beauty and Outlook from Circana Inspire actions and unlock business growth with this year’s B Book! Featuring the most complete view of the global beauty industry in a convenient online format, our B Book shines new light on the biggest trends of 2024 and how they will shape the year ahead. Get the latest perspectives from our experts around the world to navigate the changing landscape in 2025 and beyond. At Circana, we deliver unprecedented true clarity on beauty trends across prestige and mass markets with granularity and precision you can’t get anywhere else. Our complete views, unparalleled superior technology, and deep industry expertise allow us to push behind insights into ideas that lead to better outcomes. Circana is a leading advisor on the complexity of consumer behavior, inspiring actions that unlock business growth. Questions? Contact your Circana account representative or email  contactus@circana.com .

Foodservice, General Merchandise, and Retail Trends from 2024 Emerging trends and preferences fueled growth across China’s foodservice, general merchandise, and retail industries in 2024. But which trends will shape the year ahead? Our Planning for Growth in China report provides insights into the top trends to know and the latest consumer behaviors so you can stay ahead of this dynamic marketplace. Highlights:  Hotpot was the fastest-growing major category while snacking growth slowed   Livestreaming channels continued to gain momentum across general merchandise categories  Consumers consolidated their grocery purchases into fewer retail channels

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. EMBRACE TRANSFORMA TI ON Growth Summit 2025 What made Circana Growth Summit 2025 THE industry event for so many of the world’s leading brands and retailers? See the highlights All Case Studies CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Play Consumer Spend $5.8T Industries 26 Categories 2,000 Stores 500,000+ Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | GROWTH LEADERS HUB 2024 U.S. CPG Growth Leaders Circana’s 13th annual U.S. CPG Growth Leaders Report explores how the most successful CPG manufacturers, including companies with $100 million to $8 billion or more in annual sales, use innovation and value-driven strategies to outperform their peers. Circana’s research shows CPG companies prioritizing consumer needs and authenticity thrived in 2024. Growth Leaders Hub LATEST INSIGHTS The Restaurant Industry Gained Momentum in March After a Slow Start to the Year Press Releases Consumers Are Trading Down and DIYing Their Auto Maintenance, Reports Circana Blog Unlocking Incremental Revenue and Margin Through Attach Reports Welcome to the CPG Consumer Spend Tracker, April 18, 2025 Reports Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. EMBRACE TRANSFORMA TI ON Growth Summit 2025 What made Circana Growth Summit 2025 THE industry event for so many of the world’s leading brands and retailers? See the highlights All Case Studies CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Play Consumer Spend $5.8T Industries 26 Categories 2,000 Stores 500,000+ Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | GROWTH LEADERS HUB 2024 U.S. CPG Growth Leaders Circana’s 13th annual U.S. CPG Growth Leaders Report explores how the most successful CPG manufacturers, including companies with $100 million to $8 billion or more in annual sales, use innovation and value-driven strategies to outperform their peers. Circana’s research shows CPG companies prioritizing consumer needs and authenticity thrived in 2024. Growth Leaders Hub LATEST INSIGHTS The Restaurant Industry Gained Momentum in March After a Slow Start to the Year Press Releases Consumers Are Trading Down and DIYing Their Auto Maintenance, Reports Circana Blog Unlocking Incremental Revenue and Margin Through Attach Reports Welcome to the CPG Consumer Spend Tracker, April 18, 2025 Reports Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. EMBRACE TRANSFORMA TI ON Growth Summit 2025 What made Circana Growth Summit 2025 THE industry event for so many of the world’s leading brands and retailers? See the highlights All Case Studies CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Play Consumer Spend $5.8T Industries 26 Categories 2,000 Stores 500,000+ Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | GROWTH LEADERS HUB 2024 U.S. CPG Growth Leaders Circana’s 13th annual U.S. CPG Growth Leaders Report explores how the most successful CPG manufacturers, including companies with $100 million to $8 billion or more in annual sales, use innovation and value-driven strategies to outperform their peers. Circana’s research shows CPG companies prioritizing consumer needs and authenticity thrived in 2024. Growth Leaders Hub LATEST INSIGHTS The Restaurant Industry Gained Momentum in March After a Slow Start to the Year Press Releases Consumers Are Trading Down and DIYing Their Auto Maintenance, Reports Circana Blog Unlocking Incremental Revenue and Margin Through Attach Reports Welcome to the CPG Consumer Spend Tracker, April 18, 2025 Reports Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand