In this session, we explore what’s ahead for UK SMEs in the second half of 2025. From shifting consumer behaviors to rising costs and new regulations, the economic landscape is challenging—but it presents several opportunities. Learn how innovation and distribution can power your growth, and why expanding your reach is more critical than ever. You’ll gain insights on: ·      Key economic signals impacting SME performance ·      The effect of cost-of-living and regulatory pressures ·      Why distribution is the key to staying competitive ·      Turning innovation into real market impact Whether you're building momentum or scaling up, this session offers practical strategies to help your brand grow smarter in H2 2025.   Alex Lawrence Speaker: Alex Lawrence Senior Strategic Insights Director, Circana Alex Lawrence is the Senior Strategic Insights Director for Circana’s UK CPG business vertical. With over 15 years at Circana, Alex spent the bulk of that time as the Account Leader for Circana’s UK P&G business. Prior to joining Circana, Alex held roles at Acxiom, Claritas, Spectra and notably at Scottish Courage as the UK’s Marketing Information Manager. He holds a Masters Degree in Strategic Marketing Management from Kingston University.

This year is characterized by unprecedented shifts in consumer behavior and macroeconomic disruptions.  Fresh foods are firmly at the intersection of this transformation, impacting shoppers, growers, shippers, manufacturers, retailers, and foodservice providers. This webinar will analyze how consumers adapt their purchasing habits in response to economic uncertainties and affordability challenges. In this session, industry experts from FMI and Circana will:  Examine how pricing pressures and economic uncertainty influence consumer shopping habits  Reveal generational responses to key macrotrends in food & beverage and identify opportunities for fresh foods  Uncover strategies for suppliers and retailers to navigate current challenges by focusing on fresh food-driven occasions, from holidays to everyday meals  Explore immediate actions fresh foods manufacturers and retailers can take this summer  This webinar is the second in Circana and FMI’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh foods space. Speakers: Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana Kelly Krumholz, Perimeter Client Insights Consultant, Circana Rick Stein, Vice President, Fresh Foods, FMI

Join us for an informative webinar in Chinese, where Senior Account Managers, China Foodservice, Vera Cai and Georgia Chen, will bring you the latest insights into the foodservice market and share business opportunities to watch in 2025. This webinar will explore: At a time of increasing global economic uncertainty and shifting consumer confidence, how can we better grasp foodservice consumers’ changing consumption habits and trends? The most popular dining channels, dining occasions, foods and beverages, and popular flavors Going abroad in the U.S. - the competitive landscape and opportunities in overseas foodservice markets If you would like to receive the webinar recording in English, or get a copy of webinar, please contact gary.wong@circana.com 2025中国餐饮预测与出海美国攻略 网络研讨会录像供您参考：本次网络研讨会，Circana中国餐饮市场高级客户经理蔡逸君Vera Cai和陈楠Georgia Chen将为您带来餐饮市场的最新洞察，分享在2025年值得关注的生意机会。   我们会一起分享讨论以下重要议题: 当全球经济不确定性增加、消费信心转移， 如何更好把握餐饮消费者持续变化的消费习惯和趋势？ 最受消费者欢迎的就餐渠道、用餐场景、食品饮料、热门口味 出海美国攻略——海外餐饮市场竞争格局和机会点

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get Expert Insights Book a Demo CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. 5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | INSIGHTS HUB Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get expert insights LATEST INSIGHTS Press Releases Consumers Are Prioritizing the Essentials, as Well as Products That Bring Joy to Cost-Conscious At-Home Living, Reports Circana Press Releases Circana Enhances Complete Market Solution with New Channel Splits for Superior Omnichannel Insights Video Circana’s LiveRamp Clean Room: Retail Intelligence Blog Leading with Clarity: Insights for the Path Ahead Video Quick Take on Tariffs: Key Retail Trends and Consumer Behaviors Uncovered Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get Expert Insights Book a Demo CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. 5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | INSIGHTS HUB Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get expert insights LATEST INSIGHTS Press Releases Consumers Are Prioritizing the Essentials, as Well as Products That Bring Joy to Cost-Conscious At-Home Living, Reports Circana Press Releases Circana Enhances Complete Market Solution with New Channel Splits for Superior Omnichannel Insights Video Circana’s LiveRamp Clean Room: Retail Intelligence Blog Leading with Clarity: Insights for the Path Ahead Video Quick Take on Tariffs: Key Retail Trends and Consumer Behaviors Uncovered Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get Expert Insights Book a Demo CASE STUDY MARKETING LIFT Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. 5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All FEATURED | INSIGHTS HUB Global Economic and Consumer Behavior Outlook Your guide to navigate the biggest shifts affecting consumer spend and demand: tariffs, GLP-1s, and Hispanic consumers. Get expert insights LATEST INSIGHTS Press Releases Consumers Are Prioritizing the Essentials, as Well as Products That Bring Joy to Cost-Conscious At-Home Living, Reports Circana Press Releases Circana Enhances Complete Market Solution with New Channel Splits for Superior Omnichannel Insights Video Circana’s LiveRamp Clean Room: Retail Intelligence Blog Leading with Clarity: Insights for the Path Ahead Video Quick Take on Tariffs: Key Retail Trends and Consumer Behaviors Uncovered Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Ready? Ready? Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand