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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Use Case
Customer Acquisition
Expand your customer footprint while minimizing marketing and personalization costs.
Getting new buyers is the hardest thing a brand can do. Build budget-friendly campaigns that resonate with your new audience targets through demographic, psychographic, or verified past purchasing behavior information.
Growing your buyer base
is easy with Circana
Identify Your New Audience
Introduce a new buyer persona by assessing what group of people has the largest buying potential through factors like age, household income, gender, location, attitudes, and more.
Convert Them into Paying Customers
Quickly turn your new target’s interest into purchasing behavior with access to competitive pricing intel, purchase-based ad targeting tactics, and data points that help personalize the buyer journey.
Track Performance Relative to your Key Competitive Set
Automate weekly reporting that gauges your buyer growth rate against key competitors to accurately benchmark acquisition outcomes.
Audience research & refinement
Edit your ideal customer profile (ICP) attributes for faster sales cycles.
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Join more than 7,000 brands already using Circana
to increase their customer footprint
Want to know more?
FAQs
What is the customer acquisition funnel?
The customer acquisition funnel is a model that’s fundamentally the same as a traditional marketing funnel, sales funnel, or demand funnel.
There are three key stages owned by marketing including:
Build awareness
Create demand
Identify intent
Acquisition marketing tactics are applied across these three top of funnel, middle of funnel, and bottom of funnel milestones.
The final two stages are owned by sales and include:
Capture demand
Convert demand
The only attribute that makes it different is the emphasis on growth
How do you reduce customer acquisition cost?
Use these tips to reduce customer acquisition cost.
What is the difference between customer acquisition and acquisition marketing?
The difference between the two is scope.
Customer acquisition is a goal. Marketing, sales, product, customer service and other business units can all share this unified goal.
Whereas, acquisition marketing is one of the levers that organizations can pull to achieve the goal. Acquisition marketing, or growth marketing, includes SEO, content marketing, PPC advertising and other tactics that drive interest for prospects and convert leads into net new paying customers.
Book an Intro
Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit.
Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit.
