
Join more than
7,000 clients worldwide


Monitor what matters
More than 7,000 of the world’s leading brands – including top brands doing business in South Africa – rely on us to help them monitor what matters most to their businesses. You can, too!
We measure and report on sales, share, and more across six key industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in South Africa’s retail and foodservice landscape.
Measure Demand
Outpace your competition
When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
Accelerate Demand

See the Possibilities For Your Business
South Africa’s top manufacturers, retailers, and operators partner with Circana to …

Build winning strategies to grow your profit.
Quantify demand for existing products and uncover gaps your business can fill.

Sell the right products, in the right places, to the right people.
Pinpoint the right consumers and opportunities to target.

Make faster, better, higher-impact decisions.
Take confident actions backed by expert insight.

Improve your outcomes.
Streamline and strengthen for more efficient operations and better margins.
Our Coverage in South Africa


Health and Personal Care


Home and Garden


Food and Beverage


Liquor and Tobacco

Circana Cape Town
Aintree Park, Erf 159928
Kenilworth,
Cape Town
Tel: +27.21.700.7420
Circana Johannesburg
Office XD00004, Ground Floor
Silky Oak House
35 Ballyclare Drive
Bryanston
Johannesburg Gauteng 2021
Global Knowledge. Local Experts.

What to know more?
FAQs
Who are Circana?
IRI and The NPD Group, two of the world’s leading market information companies for decades, came together in 2023 to form Circana. Now, Circana is a leading advisor on the complexity of consumer behavior. Three pillars set us apart: the most complete view, superior technology, and deep expertise.
What industries do you track in South Africa?
Our Liquid Data Go technology can connect you to data and insights covering these industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco.
How can I contact the South Africa sales team?
For contacting the South Africa sales team: UKBusinessDevelopmentTeam@circana.com