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Complexity into Clarity

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow.
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THOUGHT LEADERSHIP & GROWTH INSIGHTS IN EMEA

Circana’s Growth Insights

Weekly inspiration, perspectives on CPG in EMEA.

Join more than
7,000 clients worldwide

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Monitor what matters

More than 7,000 of the world’s leading brands – including top brands doing business in South Africa – rely on us to help them monitor what matters most to their businesses. You can, too!

We measure and report on sales, share, and more across six key industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in South Africa’s retail and foodservice landscape.

Measure Demand

Outpace your competition

When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.

Accelerate Demand

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See the Possibilities For Your Business

South Africa’s top manufacturers, retailers, and operators partner with Circana to …
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Build winning strategies to grow your profit.

Quantify demand for existing products and uncover gaps your business can fill.

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Sell the right products, in the right places, to the right people.

Pinpoint the right consumers and opportunities to target.

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Make faster, better, higher-impact decisions.

Take confident actions backed by expert insight.

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Improve your outcomes.

Streamline and strengthen for more efficient operations and better margins.

Our Coverage in South Africa

Father and Son
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Health and Personal Care
Gardening Store
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Home and Garden
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Food and Beverage
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Liquor and Tobacco
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Circana Cape Town
Aintree Park, Erf 159928

Kenilworth,

Cape Town
Tel: +27.21.700.7420

Circana Johannesburg
Office XD00004, Ground Floor

Silky Oak House

35 Ballyclare Drive

Bryanston
Johannesburg Gauteng 2021

Global Knowledge. Local Experts.

Work with us!

We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together.

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What to know more?

FAQs

Who are Circana?

IRI and The NPD Group, two of the world’s leading market information companies for decades, came together in 2023 to form Circana. Now, Circana is a leading advisor on the complexity of consumer behavior. Three pillars set us apart: the most complete view, superior technology, and deep expertise.

What industries do you track in South Africa?

Our Liquid Data Go technology can connect you to data and insights covering these industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco.

How can I contact the South Africa sales team?

For contacting the South Africa sales team: UKBusinessDevelopmentTeam@circana.com

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