Purchase Based Targeting

Target your media to the households more likely to buy

Reach buyers not browsers

Reduce media waste

Align your media with buying cycles

Activate wherever you buy your media

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Join more than 7,000 clients and partners worldwide

Spending behavior is a much better indicator of future spending habits

Our Complete Audiences are built using 100% verified purchase-based segments. This helps you reach households most likely to buy, making your media budget go further and delivering stronger campaign ROIs.

6X

ROI versus other audiences

96%

Coverage of U.S. households

4X

Loyalty card dollar sales vs competitors

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Circana provides complete visibility into consumer behaviors, covering $4 trillion in global consumer spending across 26 industries. We change retailer perspectives to accelerate decision-making and grow revenue streams by showing a complete picture of whole categories, cross-category influences, buyer behavior, and more.

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FAQs

Purchase Based Targeting Question

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