Solutions
Liquid Data Go
Liquid Data Go is a turnkey insights solution for small and mid-market FMCG brands. Unlock 20 curated and personalised reports in just 48 hours and gain a clear view of your market, category and competition
Superior Market Coverage
Get a broader, clearer view of your market. With Liquid Data Go, you see what others miss and uncover opportunities across the full enhanced grocery landscape which now includes Major Supermarkets, Hard Discounters and Major Online Players.
Access to Best-in-Class Solutions
Built on Circana's trusted Unify+ platform, Liquid Data Go gives you access to a range of Circana’s top-tier solutions for measuring sales, category and price performance.
Scalable and Affordable
Designed for growth, Liquid Data Go is both scalable and budget-friendly, perfect for ambitious brands or companies, uncovering the power of data and insights.
Trusted by emerging & mid-market brands worldwide
Turn Data into Shelf Space, Strategy, and Sales
Win Shelves With Proof, Not Promises
Retail success starts with data. Use retail panel data and track brand performance to identify high-potential retailers, launch in the right regions, and monitor sell-through. Measure promotional ROI to optimize trade spend and show retailers you’re a growth-driving partner.
Understand Your Category and Consumer
Refine your strategy with insights that matter. Track category trends and benchmark competitors to stay ahead. Understand who’s buying, how often, and why so you can position your brand to meet real market needs and uncover white space opportunities.
Activate With Precision, Drive ROI
Reach the right buyers with smarter targeting. Segment shoppers by behavior, region, and retailer using shopper behavior analytics and e-commerce statistics. Leverage self-serve insights to tailor activation strategies and uncover new CPG growth levers.
How Liquid Data Go Fuels Growth in the UK
Leveling the Data Playing Field for SMBs
Small businesses competing in crowded categories now have access to enterprise-grade data. With actionable industry and category-level insights, SMBs can establish credibility, get listed with top retailers, and differentiate their brands in competitive markets.
Enabling Mid-market Leaders to Scale Confidently
Mid-market businesses aiming for strategic growth can rely on our Liquid Data Go solution to validate expansion plans with clear, insightful data. Whether you're entering new categories, optimizing your product mix, or expanding regionally, our solution delivers the market intelligence needed to move with confidence.
Accessible. Empowering.
Choose the right Liquid Data Go package to level up and beat your competition.
Trial
Try before
you buy
MULO+ Market Data (Total US, Regions, States, Markets)
1 Category
1 License
Online training & chat support
Standard
Foundational sales &
share reporting
MULO+ Market Data (Total US, Regions, States, Markets)
1 Category
3 Licenses
1 Digital audience
Online training & chat support
Advanced
Standard plus consumer insights & distribution planning
MULO+ Market Data (Total US, Regions, States, Markets)
1 Category
Consumer data
Grow distribution
5 Licenses
3 Digital audiences
Online training & chat support
Premium
Advanced plus retail execution strategy
MULO+ Market Data (Total US, Regions, States, Markets)
1 Category
10 Licenses
5 Digital audiences
Consumer data
Grow distribution
Advanced price & promo
Out of stock
Online training & chat support
Add-Ons
Additional channels (Military, E-Commerce, Pet)
Retailer packages (Kroger, Walmart, Sam’s Club)
Extra categories
Try for Free
Don't take our word for it
Mike Tysiak
VP Sales, Lily's Toaster Grills
“The investment in Liquid Data Go for us was a no-brainer…As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail….I would definitely recommend LDG for any emerging brand looking to grow their business… it’s great value for us.”
Frank Muchel
CEO, Partner Foods Group
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Liquid Data Go
Products
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Blog Posts
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FAQs
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Does Liquid Data Go grow with my needs?
Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty and more. But since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the World.
What support is on hand?
Liquid Data Go is built for simplicity—no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
