Solutions
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Marketing Mix
Circana employs an advanced approach to media channel performance assessment, utilizing highly detailed point-of-sale (POS) and causal data to precisely gauge effectiveness across all markets. Our methodology is unified globally and powered by AI, providing actionable insights that sharpen strategic decisions, reveal optimization pathways, and ultimately deliver superior, more cost-efficient ROI gains.
Granular
Predictive Forecasting
Our models are incredibly granular and accurate due to our utilization of store-level data.
Flexible
Scalable Platform
Our Marketing Mix solutions are designed to address a wide range of use cases and offer scalable capabilities to evolve alongside your business.
Expertise
ROI Unlocked
Circana’s subject matter experts and team of 100+ data scientists are here to help ensure the effectiveness of your marketing mix model.
Join more than 7,000 clients and partners worldwide
Uncover your most effective marketing strategies.
Get data-driven marketing mix insights.
Gain Actionable Insights for Strategic Marketing Decisions
Modern brands use more marketing channels and tactics than ever before, making it difficult for decision makers to identify which strategies are most effective at driving sales and other core business outcomes. Circana’s Marketing Mix solution provides brands with a comprehensive view of all their marketing tactics, delivering strategic and tactical recommendations to maximize incremental return on investment.
Optimize Future Outcomes Using Historical Data With Marketing Mix Modelling Tools
Expansive Reach & Coverage: Benefit from unparalleled reach across platforms and devices, ensuring you connect with your audience wherever they engage.
Demonstrated ROI Enhancement: Circana’s Marketing Mix solution, built upon highly granular store-level data, consistently identifies optimal strategies, yielding an average annual ROI increase of 10%-15%.
AI-Powered Optimisation: Leverage our advanced marketing mix modeling tool, featuring precise historical analysis alongside AI-driven simulations and forward-looking optimizations for superior strategic planning.
Robust Market Context: Gain invaluable perspective and competitive insights through access to over 10,000 industry benchmarks.
Circana Knows Your Category and Business
Circana’s Marketing Mix solution facilitates accurate and clear insights into channel performance through detailed POS and causal data analysis. The actionable insights gained through marketing mix modeling directly inform strategic and tactical recommendations, pinpointing pathways to optimize and enhance your return on investment.
Empowering Marketing Optimisations for Advertisers, Agencies, Publishers, and Ad Platforms
Media Buyers
Maximise your ROI by knowing how to allocate your marketing budget across the right tactics. Receive prescriptive insights driven by data and our industry experts that provide actionable strategies with proven results.
Media Sellers:
Measure your ROI and incremental sales to uncover your platform’s effectiveness. The Marketing Mix solution simplifies data management with a robust platform that provides seamless end-to-end integration. It uses our best-in-class machine learning to model campaign outcomes based on the most granular and holistic data sets.
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Circana Knows Your Category and Business
Circana’s Marketing Mix solution facilitates accurate and clear insights into channel performance through detailed POS and causal data analysis. The actionable insights gained through marketing mix modeling directly inform strategic and tactical recommendations, pinpointing pathways to optimize and enhance your return on investment.
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