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Marketing Mix
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimisation opportunities, and fuel stronger and more cost-effective ROI improvements.
Granular
Predictive Forecasting
Our models use store-level data, industry-recognised for accuracy and granularity.
Flexible
Scalable Platform
Our Marketing Mix solutions solve a variety of use cases and can grow along with you.
Expertise
ROI Unlocked
Unlock the power of our subject matter experts and over 100+ data scientists dedicated to marketing.
Trusted by emerging & mid-market brands worldwide
See which marketing tactics deliver bottom-line results.
Get data-driven marketing mix strategies.
Get Data-driven Marketing Mix Strategies
Marketers use more channels and tactics than ever before. The real challenge is identifying which strategies fuel revenue and profit. Circana’s Marketing Mix solution shows the full spectrum of marketing tactics to drive greater returns on marketing investment using strategic and tactical recommendations.
Turn Past Performance Into Action With Accurate Marketing Mix Modeling Tools
Turn Past Performance Into Action With Accurate Marketing Mix Modelling Tools
Leading Coverage: Our unmatched reach across platforms and devices helps you connect with more of your audience anywhere they go.
Proven Results: Circana’s Marketing Mix solution, anchored in the most granular store-level data, identifies the most effective strategy with an average annual ROI increase of 10%-15%.
AI-driven Optimisations: Our forward-looking marketing mix modelling tool, powered by AI, includes accurate historical modelling and AI-driven simulations and optimisations.
Market Context: More than 10,000 industry benchmarks provide accurate context and comparisons.
We Know Your Category and Business
Our deep industry expertise is backed by Circana’s marketing mix model benchmark library. With the Marketing Mix solution, you can use POS and causal data to accurately and easily understand channel performance. The outputs guide strategic and tactical decisions and identify optimisation opportunities to improve ROI.
Marketing Optimisation for Advertisers, Agencies, Publishers, and Ad Platforms
Media Buyers
Maximise your ROI by knowing how to allocate your marketing budget across the right tactics. Receive prescriptive insights driven by data and our industry experts that provide actionable strategies with proven results.
Media Sellers:
Measure your ROI and incremental sales to uncover your platform’s effectiveness. The Marketing Mix solution simplifies data management with a robust platform that provides seamless end-to-end integration. It uses our best-in-class machine learning to model campaign outcomes based on the most granular and holistic data sets.
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We Know Your Category and Business
Our deep industry expertise is backed by Circana’s marketing mix model benchmark library. With the Marketing Mix solution, you can use POS and causal data to accurately and easily understand channel performance. The outputs guide strategic and tactical decisions and identify optimisation opportunities to improve ROI.
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