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Resources

Discover our industry experts' perspectives on the issues that matter to your business
SPAR International and Circana Global Partnership To Deliver Curated Data Insights
Circana Complexity into Clarity
Circana Complexity into Clarity

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Nov 20, 2024

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SPAR International, the world's largest voluntary food retail chain, has announced a key partnership with Circana™
Healthy Behaviors Influencing Trends Across U.S. Food and Beverage
Circana Complexity into Clarity
Circana Complexity into Clarity

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Oct 29, 2024

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Healthy attitudes and behaviors influence daily consumption decisions across foodservice, retail purchases, and in-home meals.
Choosing the Right Marketing Data Partner Unlock Better Audience Targeting
Circana Complexity into Clarity
Circana Complexity into Clarity

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Oct 28, 2024

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Enhance Audience Targeting Avoid ad fatigue and maximize relevance by understanding the essential factors in selecting a data partner...
The Evolution of Lunch: From the Humble Brown Bag to the Snackle Box
Circana Complexity into Clarity
Circana Complexity into Clarity

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Oct 17, 2024

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Convenience has become a major theme at lunch. Consumers often compose lunches with an assortment of snack items sourced from home/retail...
From ‘Snackification’ to Indulgence: A Look at the Biggest Trends in Snacking
Circana Complexity into Clarity
Circana Complexity into Clarity

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Oct 11, 2024

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our Eating Patterns in America research revealed growth in snacking away from home, along with an increase in the “snackification" of meals
Can Your Supply Chain Survive a Viral Marketing Campaign?
Circana Complexity into Clarity
Circana Complexity into Clarity

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Oct 3, 2024

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Chances are good that you’ve found yourself in at least one meeting where someone has said “Let’s make this go viral!”
OmniGrowth Category Playbook: Harnessing Omnichannel Trends for 2025 Growth
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 26, 2024

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In this webinar series, set your brand apart with holistic strategy, activation techniques, and digital shelf causal insights.
A Pulse on Consumer Well-Being: Food & Beverage
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 20, 2024

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Watch the Consumer Well-Being webinar to learn more about how consumers are nurturing the physical, mental, and social aspects of F&B...
The Skinification of Everything
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 18, 2024

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A new word entered the beauty industry’s vernacular in recent years, and today its usage has widened to apply to nearly every area of the...
Consumer Emphasis on Value and Need-Based Spending Continues in August
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 16, 2024

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August retail sales remained steady in year-over-year comparisons, but innovation proved valuable as consumers focus spending on necessities
How Technology Is Shaping the Digital Classroom
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 12, 2024

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As schools and students shifted to learning from home, PCs and tablets became indispensable
South Korean Restaurant Locations in the U.S. Grow 10% Over the Past Year Amid Surge in Demand for Korean Cuisine
Circana Complexity into Clarity
Circana Complexity into Clarity

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Sep 11, 2024

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Introducing Korean flavors presents a unique opportunity to tap into the growing U.S. demand for global tastes

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