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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Growth Consulting

Make better strategic decisions.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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Resources

Discover our industry experts' perspectives on the issues that matter to your business.
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BLOG SHOPPER SERIES

Unpredictable Shoppers.
Predictable Success.

Shoppers may seem unpredictable, but their purchases can reveal patterns that are both insightful and actionable for retailers. This series explores eight shopper profiles grounded in real-world buying behavior.

View Series
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INSIGHTS HUB

Global Economic and Consumer Behavior Outlook

Your guide to navigate shifting consumer sentiment and spend, backed by industry-leading data, solutions, and expertise.

Insights Hub

Listen to Circana's Growth Insights podcast featuring thought leaders across our industries. 

RSS Feed

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