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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
NCSolutions
Measurement
Knowing which components of your campaign drove the biggest incremental sales impact translates into more effective future campaigns. NCS Sales Effect studies not only help you understand what happened in your campaign, they help you see what’s next. Shed light on the ways you can improve — and drive incremental sales.
Sales Effect gives you a new level of detail that drives actionability and a precision that delivers the intelligence on how the creative, audience, frequency and media impact your campaign outcomes. Whether you’re launching a new product, trying to understand the full sales performance of your retail media investment or examining the value of a cross media strategy–there is a Sales Effect for you.
Publishers, collaborate with your CPG clients using in-depth sales lift measurement and cement your place in their media plans.
Unlock the full picture of your CPG campaign's impact with cross-media measurement. Track sales lift seamlessly across TV, digital, and understand their combined efforts.
Retail media is booming, with ad spending set to exceed $100B by 2029. Retail media networks, gauge the true reach of your retail media network campaign beyond your network for comprehensive sales analysis.
Join more than 7,000 clients and partners worldwide
Prove Your Outcomes With Verified Purchase Data
Fuel Your Outcomes With Purchase Insights
With NCS Sales Effect, you can understand what happened in your campaign, and help you plan for what’s next, using purchase insights to prove you impacted outcomes where it matters most—at the register. Measure incremental sales lift and ROAS for your national consumer packaged goods campaigns or for campaigns running in major and consolidated markets.
Measure Your Way
No matter which Sales Effect you choose, our measurement solution is supercharged by machine learning and the amazing insights of our team. That’s what makes Sales Effect stand out – we call it the power of SE.
Our CPG-focused consulting team is here to support your brand goals, every step of the way. Your campaign measurement results can be delivered through a managed service model or a self-service model in a dashboard or clean room. And you can rest assured that we take a consumer-privacy first and future-looking approach to everything we do. This provides you with greater confidence to leverage the findings from your Sales Effect studies. With NCS Sales Effect, the success of your next campaign starts with your current campaign.
Move forward with certainty
As Circana and NCS continue to come together, we’re evolving how media strategy is shaped by following real-world outcomes and ongoing learning. You’ll benefit from a more connected ecosystem: one that brings together expert support, dynamic data, and proven frameworks to help you keep pace with change and plan with purpose. Whether you’re refining your approach or rethinking your entire strategy, our team is here to help you move with confidence — not just today, but as the landscape continues to shift.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
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Learn More About NCS and Circana Solutions
