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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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NCSolutions
Measurement
Knowing which components of your campaign drove the biggest incremental sales impact translates into more effective future campaigns. NCS Sales Effect studies not only help you understand what happened in your campaign, they help you see what’s next. Shed light on the ways you can improve — and drive incremental sales.
Sales Effect gives you a new level of detail that drives actionability and a precision that delivers the intelligence on how the creative, audience, frequency and media impact your campaign outcomes. Whether you’re launching a new product, trying to understand the full sales performance of your retail media investment or examining the value of a cross media strategy–there is a Sales Effect for you.
Publishers, collaborate with your CPG clients using in-depth sales lift measurement and cement your place in their media plans.
Unlock the full picture of your CPG campaign's impact with cross-media measurement. Track sales lift seamlessly across TV, digital, and understand their combined efforts.
Retail media is booming, with ad spending set to exceed $100B by 2029. Retail media networks, gauge the true reach of your retail media network campaign beyond your network for comprehensive sales analysis.
Join more than 7,000 clients and partners worldwide
Prove Your Outcomes With Verified Purchase Data
Fuel Your Outcomes With Purchase Insights
With NCS Sales Effect, you can understand what happened in your campaign, and help you plan for what’s next, using purchase insights to prove you impacted outcomes where it matters most —at the register. Measure incremental sales lift and ROAS for your national consumer packaged goods campaigns or for campaigns running in major and consolidated markets.
Measure Your Way
No matter which Sales Effect you choose, our measurement solution is supercharged by machine learning and the amazing insights of our team. That’s what makes Sales Effect stand out – we call it the power of SE.
Our CPG-focused consulting team is here to support your brand goals, every step of the way. Your campaign measurement results can be delivered through a managed service model or a self-service model in a dashboard or clean room. And you can rest assured that we take a consumer-privacy first and future-looking approach to everything we do. This provides you with greater confidence to leverage the findings from your Sales Effect studies. With NCS Sales Effect, the success of your next campaign starts with your current campaign.
Move forward with certainty
As Circana and NCS continue to come together, we’re evolving how media strategy is shaped by following real-world outcomes and ongoing learning. You’ll benefit from a more connected ecosystem: one that brings together expert support, dynamic data, and proven frameworks to help you keep pace with change and plan with purpose. Whether you’re refining your approach or rethinking your entire strategy, our team is here to help you move with confidence — not just today, but as the landscape continues to shift.
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