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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Innovation
Concept Testing
Circana’s Concept Testing solution quickly and affordably helps you find the best product ideas, packaging, pricing, and claims.Using real shopper data and smart testing methods, it predicts what products are more likely to perform well, so you can make confident and informed decisions.
90%+ Predicting Accuracy
Our Concept Testing solution has a proven success rate for predicting in-market behavior using validated methodologies.
15,000+ Benchmarks
Tap into our extensive database of 15,000+ CPG and general merchandise benchmarks to contextualize your concept’s performance.
15 Ideas Screened
Quickly screen up to 15 concepts at once using KPIs like purchase likelihood to surface the most promising innovations.
Join more than 7,000 clients and partners worldwide
Build a Winning Innovation Pipeline
Predict Performances
Circana’s Concept Testing solution empowers your brand to confidently screen product ideas, packaging, pricing, and claims with proven predictive accuracy. Built on over 15,000 benchmarks and validated by verified shopper data, the solution identifies high-potential innovations before costly missteps occur.
Gain Actionable Insights
Our Concept Testing solution is fast, economical, and proven to identify top-performing ideas and winning global concepts using testing expertise, experience, and verified shopper data. This solution is easily integrated with our forecasting and optimization tool, Growth Predictor, for seamless decision-making.
See What Will Work Before You Launch
Circana’s Concept Testing solution helps you quickly spot GTM product concepts most likely to succeed using real shopper behavior and decades of testing know-how. It’s a faster, smarter way to move forward with confidence.
How Top Brands Use Circana’s Concept Testing
For Manufacturers
80% of new products fail, so guessing what will sell is risky. Our Concept Testing solution uses real shopper data to show you high-potential new product ideas for your GTM positioning.
For Retailers
Making shelf space decisions shouldn’t be a gamble. Circana’s Concept Testing solution helps you stock with confidence using shopper-validated insights to confidently select the products most likely to drive sales.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Start Concept Testing with Circana
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