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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Future of™ insights for Office Supplies is now available
THE SINGLE SOURCE OF TRUTH FOR
Office Supplies
The rise of remote working and learning have had a significant impact on the types of office supplies consumers use. At the same time, digital channels have transformed the way people browse, compare, and purchase products.
These profound shifts are creating new challenges for retailers and manufacturers aiming to keep ahead. To help companies navigate this landscape, we provide the broadest and deepest view of the office supplies industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Join more than 7,000 clients and partners worldwide
It all starts with
Office Supplies Industry Experts
"Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they’re transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine-tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”
Drive Office Supplies Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Office Supplies: Top Sellers and Notable Sales Shifts
The tọp three leaders in the current period are Filing & Storage (-8.8%), Writing Instruments (+1.1%), and Coloring & Art (-11.4%). Mailing & Shipping saw a substantial sales increase of 7.6%, while Coloring & Art experienced the largest decline at -11.4%. No changes in rankings are noted from the prior period.
Source: Circana, Liquid AI™,
May, 2026
Data Source:
Point of Sale (POS) Data
Insights in Action
Retail media has spent years proving it can grow. Now it has to prove it can be trusted. At Cannes Lions 2026, Jon Gibs, group director, media insights and measurement at Walmart Connect, sat down with Circana’s Lindsay Pullins, senior VP of global retail media and commerce, to explain what that shift really means for advertisers.
Here is a preview. The full conversation is worth watching.
17 Jul 2026
Featured Solutions for Office Supplies Brands
Circana offers tailored solutions for every corner of the office supplies industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
