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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

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Media Coverage

Google, Apple, Samsung and upstarts like Oura are racing to integrate data from their wearable devices into the health care system.

New York Times

14 Aug 2026

Retail sales fell 0.6% in July, a bigger drop than expected and a sharp reversal from June's modest uptick.

Market Place

14 Aug 2026

From unfilled gas tanks to fewer frills, retailers see US consumers rethink their spending

AP News

7 Jun 2026

Americans are increasingly turning to TikTok Shop to buy shampoo, jewelry and apparel. Retailers have noticed, pushing onto the platform with their own virtual stores.

WSJ

29 Apr 2026

That’s according to the latest report from Circana, which said that U.S. retail spending grew modestly heading into spring, but consumer behavior beneath the surface remains shaped by a complex mix of economic headwinds and short-term tailwinds.

Chain Store Age

23 Apr 2026

Market analytics company Circana credited lifestyle-driven demand for fueling a 2% gain in total U.S. retail sales revenue across discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods (CPG) for the first 10 weeks of 2026 versus the same period last year.

Home Page News

30 Mar 2026

As consumer spending remains pressured, the path to growth in home and housewares is becoming less about following demand and more about creating it.

Home Page News

24 Mar 2026

The pre-owned smartphone market in the U.S. remains incredibly resilient, driven by strong consumer demand for affordable, high-quality devices, as well as the growing pool of second-hand devices entering the market.

Twice

26 Feb 2026

Retailers and consumer packaged goods companies head into 2026 facing a more fragile consumer, intensifying pressure on discretionary spending and a fast-accelerating shift toward value, health, and AI-enabled commerce, Circana analysts said during a recent webinar.

Mass Market Retailers

13 Feb 2026

Challenges around the availability of memory and chip components could be a limiting factor in channel PC sales growth in 2026 if OEMs divert supply to AI infrastructure and system prices rise

CRN

29 Jan 2026

Total retail spending held steady once again in December as consumers continued to spend, but they also made it clear —through reduced demand — that they have limitations.

Chain Store Age

16 Jan 2026

For all press enquiries mediarequest@circana.com

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