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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Innovation
Hendry Market Structure
Circana’s Hendry® Market Structure solution uses the proprietary Hendry methodology to analyze cross-category shopper behavior. The result creates unbiased, predictive market landscapes to uncover high-impact attributes, claims, and benefits that drive growth beyond traditional definitions.
Unbiased
How do shoppers define and organize the broader market landscape?
Predictive
Which attributes, benefits, and claims are most important to shoppers?
Accurate
What’s the true source of volume and basis of competition?
Join more than 7,000 clients and partners worldwide
Understand Shopper Behavior and Make the Right Decisions
Identify Incremental Innovation
Our Hendry Market Structure solution enables your brand to evaluate cross-category shopper-defined competitive landscapes and white space opportunities. With this model, you can identify incremental growth opportunities based on attributes that are proven to drive shoppers' loyalty. With this solution, you can answer the following questions:
What is the cross-category shopper-defined competitive landscape and where do my brands compete?
Which products are complementary versus substitutable?
What attributes drive incrementality versus variety?
What are my white space opportunities?
Uncover Opportunities for Your Brand
In practice, our Hendry Market Structure solution helps your brand uncover potential gaps in existing landscapes, providing your company with a competitive edge. Our platform can help you differentiate your product portfolio in several segments to minimize cannibalization in places where there is heavy brand overlap. By integrating our Hendry Market Structure and Liquid Data Go® solutions, you can easily track size, trends, demographic reach, and more — all in one seamless platform to better understand each opportunity.
Leverage Circana’s Decades of Domain Expertise for Your Company
The proprietary Hendry methodology delivers unbiased, predictive insights into cross-category shopper behavior. It identifies high-impact attributes, claims, and growth-driving benefits to give you a competitive edge.
How Top Brands Use Hendry Market Structure
For Product Manufacturing
Our Hendry Market Structure solution gives you the insights needed to make data-driven decisions for innovation. Understanding how consumers make their decisions, what products are complementary versus substitutable, and which attributes drive incrementality versus variety helps ensure the decisions your brand makes align with the decisions your consumers will make.
For Product Marketing
Our Hendry Market Structure solution provides deep insight into how shoppers behave and what attributes are critical to their purchase decisions. For advertisers, this means understanding which attributes can be converted into attractive and credible consumer benefits, and how those attributes can be featured within an existing portfolio. This platform can help you drive relevance with shoppers and understand what attributes are lost due to unclear messaging.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Hendry Market Structure
Learn More About Circana’s Innovation Solutions
Uncover how consumers actually shop your category with Circana’s Consumer Decision Tree solution, built from actual shopper behavior and activated by point-of-sale KPIs. Identify what drives loyalty, how people choose products, and where you stand against competitors so you can tell a stronger category story at retail.
