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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
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Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Measurement
Media Lift
With Circana’s Media Lift™ solution, you can quantify how media exposure drives consumer behavior — whether through in-person visits, online interactions, or brand engagement. Backed by one of the world’s largest household data sets, you’ll find what campaigns and channels are worth backing, and what to cut.
$5.8T Consumer Spend
Tracking $5.8T in consumer spend, no one brings more clarity to your media decisions than Circana.
9x ROI
Circana’s Media Lift solution drives up to 9x greater ROI through our optimizations.
Comprehensive Household Data Set
Circana’s full-scale household-level data has 4x ACV versus the nearest competitor.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of Household and Market Lift
Key Features of Household Lift
Our Household Lift™ service gives you the most precise, household-level A/B testing in the industry, connecting the people exposed to your media with the products they buy in-store. By linking your media exposure to household-level purchase behavior, our Household Lift service delivers insights that help you:
Make real-time budget reallocation decisions to enhance campaign performance
Optimize addressable media for household-level A/B testing at national or brand campaign level
Leverage your loyalty card data
Harmonize data from TV, digital household-level exposure, and your CRM
Enact controlled household tests
Key Features of Market Lift
Our Market Lift™ service delivers sales uplift for your campaign test executions, projected sales impact, and ROAS across your total campaign geography. With a thorough matching process and proven methodology, you’ll get reliable, predictive results to understand your brand's sales impact when marketing elements change in markets or stores. With our Market Lift service, you can access insights for:
Non-addressable or in-market A/B testing for shopper campaigns and regional retailer-specific campaigns
Leverage your point-of-sale (POS) data
Understand key insights from your campaign geography
Conduct controlled market or store tests
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Your Trusted Source for Advertising and Purchase Data
Consumers increasingly call the shots, making it more important than ever before to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than Circana. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away from home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness — to help you solve your biggest business challenges.
How Top Brands Use Circana’s Media Lift
For Digital Advertisers and Social Media Brand Managers
As a digital advertiser or social media manager, you’ll gain valuable insights into your social media campaign metrics by analyzing Media Lift data. These insights help you determine the sales value of exposed versus engaged users and craft more successful social campaign strategies.
For Manufacturers
With Circana’s Media Lift capabilities, you can optimize campaigns to drive higher-quality website traffic and incremental sales. You can also prove the effectiveness of your email program, making a strong case for increased investment in your email acquisition efforts.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Media Lift
Learn More About Circana's Other Measurement Solutions
