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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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SOLUTION

Liquid Data Go

The perfect match for market, retailer, and consumer insights.

Liquid Data Go™ is a comprehensive solution designed to provide turnkey access to industry-leading insights and reports, tailored to meet the evolving needs of emerging and mid-market brands from CPG to fresh and anything in between.

Use actionable insights to win shelf space

Understand what’s driving consumer behavior

Track performance across sales channels and regions

See how retailers rank and compare your products

Join more than 7,000 clients and partners worldwide

Why Liquid Data Go

Unmatched Market Coverage

15% more market measurement coverage than any competitor, giving you a broader view of your market.

Access to Best-in-Class Solutions

Enjoy an extensive range of Circana’s top-tier solutions, like sales, media, consumer, and analytics. We have more than any other provider in the market.

Scalable and Affordable

Designed for growth, Liquid Data Go is both scalable and budget-friendly, perfect for ambitious brands or companies uncovering the power of data and insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

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Free Trial

Try before you buy

  • MULO+ market data (total U.S., regions, states, markets)

  • One category

  • One license

  • Online training and chat support

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Standard

Foundational sales and
share reporting

  • MULO+ market data (total U.S., regions, states, markets)

  • One category

  • Three licenses

  • One digital audience

  • Online training and chat support

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Advanced

All standard features plus consumer insights and distribution planning

  • MULO+ market data (total U.S., regions, states, markets)

  • One category

  • Consumer data

  • Grow distribution

  • Five licenses

  • Three digital audiences

  • Online training and chat support

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Premium

Advanced plus retail execution strategy

  • MULO+ market data (total U.S., regions, states, markets)

  • One Category

  • Ten licenses

  • 5 digital audiences

  • Consumer data

  • Grow distribution

  • Advanced price and promo

  • Out of stock

  • Online training and chat support

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Add-ons

  • Additional channels (military, e-commerce, pets)

  • Retailer packages (Kroger, Walmart, Sam’s Club)

  • Extra categories

Not sure what's right for you? We can help.

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Want to know more?

FAQs

Why do you recommend a demo?

Over the years, we’ve learned that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.

How long does it take to set up?

Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.

Does Liquid Data Go grow with my needs?

Yes it does, in two ways. There are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty, and more. But since it’s from Circana, we can also help you move to a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the world.

What support is on hand?

As you don’t need to be a data expert to use Liquid Data Go, you should find it simple and intuitive to use. Whenever you need support, however, we have a dedicated service team ready to support you. They are available on live chat, email, or telephone. If you need dedicated help for a significant project, such as retailer negotiation, we also have consulting packages available and would be delighted to help.

Does it integrate with Microsoft products?

Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)

Featured Products

Liquid Data Go Insights

Smaller-size CPGs continue to disrupt the market.


Which manufacturers are winning in CPG and why? This webinar reviews top-performing CPG manufacturers as part of our annual CPG Growth Leaders study.

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Download Presentation

Client Testimonials



Mike Tysiak

VP Sales, Lily's Toaster Grills

“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”

Lily’s Toaster Grills


Frank Muchel

CEO, Partner Foods Group

“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…

It’s made a big difference in our company and we think it could do the same for yours.”

Partner Foods Group

Liquid Data Go

Case Studies

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Try Free for a Month

Contact us to find out how we can help your brand increase sales and market share, make better predictions, and increase profit. 


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