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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Which Thanksgiving Entrée Do You Prefer?
Holiday Prep Mode: ON
This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.
So ... Turkey or Ham?
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Liquid Data Go
Breaking into retail takes more than a great product – it takes proof. Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value with performance data from MULO+, the largest expansion of the total U.S. universe since 2011. With insights from POS data, panel behavior, e-commerce trends, and pricing across key retailers — including beauty, club, dollar, mass, grocery, and online pure play — brands can uncover market dynamics, track sales, and take action that drives growth.
15% More Market Coverage
Give your brand a wider lens on retail performance and shopper behavior across key channels with more coverage than any other provider.
Self-serve Insights for Growing Brands
Tap into best-in-class solutions, from sales and media analytics to consumer and retail data, built specifically for emerging CPG brands.
Cost-effective for Every Growth Stage
Whether you're launching or expanding, our Liquid Data Go solution offers affordable analytics built for your brand’s next move.
Join more than 7,000 clients and partners worldwide
Survey capabilities
Get answers from real people – fast.
Tap into a panel of verified buyers to uncover what they think and why they buy. With AI-enhanced survey tools and verified purchase data, you can bridge the gap between what people say and what they do and get to actionable insights in seven days or less, directly in Liquid Data Go.
Turn Data into Shelf Space, Strategy, and Sales
Win Shelves With Proof, Not Promises
Retail success starts with data. Use retail panel data and track brand performance to identify high-potential retailers, launch in the right regions, and monitor sell-through. Measure promotional ROI to optimize trade spend and show retailers you’re a growth-driving partner.
Understand Your Category and Consumer
Refine your strategy with insights that matter. Track category trends and benchmark competitors to stay ahead. Understand who’s buying, how often, and why so you can position your brand to meet real market needs and uncover white space opportunities.
Activate With Precision, Drive ROI
Reach the right buyers with smarter targeting. Segment shoppers by behavior, region, and retailer using shopper behavior analytics and e-commerce statistics. Leverage self-serve insights to tailor activation strategies and uncover new CPG growth levers.
Empowering Teams to Move From Tactical Decisions to Long-term Strategy
Whether you're a brand manager refining product positioning, a category manager optimizing category performance, part of marketing or insights teams supporting retailer relationships, or an owner driving strategic growth — our solution delivers the intelligence to make confident, data-backed decisions, strengthen retailer pitches and elevate your brand presence.
How Liquid Data Go Fuels Growth
Leveling the Data Playing Field for SMBs
Small businesses competing in crowded categories now have access to enterprise-grade data. With actionable industry and category-level insights, SMBs can establish credibility, get listed with top retailers, and differentiate their brands in competitive markets.
Enabling Mid-market Leaders to Scale Confidently
Mid-market businesses aiming for strategic growth can rely on our Liquid Data Go solution to validate expansion plans with clear, insightful data. Whether you're entering new categories, optimizing your product mix, or expanding regionally, our solution delivers the market intelligence needed to move with confidence.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Free Trial
Try before you buy
MULO+ market data (total U.S., regions, states, markets)
One category
One license
Online training and chat support
Standard
Foundational sales and
share reporting
MULO+ market data (total U.S., regions, states, markets)
One category
Three licenses
One digital audience
Online training and chat support
Advanced
All standard features plus consumer insights and distribution planning
MULO+ market data (total U.S., regions, states, markets)
One category
Consumer data
Grow distribution
Five licenses
Three digital audiences
Online training and chat support
Premium
All advanced features plus retail execution strategy
MULO+ market data (total U.S., regions, states, markets)
One Category
Ten licenses
5 digital audiences
Consumer data
Grow distribution
Advanced price and promo
Out of stock
Online training and chat support
Add-ons
Additional channels (military, e-commerce, pets)
Retailer packages (Kroger, Walmart, Sam’s Club)
Extra categories
Get a Demo
Related Solutions
Maximize The Impact of Your Data With Circana’s AI-Powered Technology
Circana’s Liquid Data platform is built to help brands achieve their business goals by leveraging their data more effectively and efficiently. Many businesses have invested in data collection but struggle to quickly organize and analyze that data effectively, leading to slower decision-making and undercutting their results. The Liquid Data platform not only organizes data but also provides a framework for communicating data trends.
