Marketing Mix

Marketing

Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.

Expertise ROI Unlocked

Unlock the power of our subject matter experts and 100+ data scientists dedicated to marketing.  

Flexible Scalable Platform

The Marketing Mix solution is built using Circana’s Liquid Data® platform with marketing mix options that grow with you.

Granular Predictive Forecasting

Our models use store-level data, industry-recognized for accuracy and granularity,

Join more than 7,000 clients and partners worldwide

See Which Marketing Tactics Deliver Bottom-line Results

Get Data-driven Marketing Mix Strategies

Marketers use more channels and tactics than ever before. The real challenge is identifying which strategies fuel revenue and profit. Circana’s Marketing Mix solution shows the full spectrum of marketing tactics to drive greater returns on marketing investment using strategic and tactical recommendations.

Turn Past Performance Into Action With Accurate Marketing Mix Modeling Tools

Leading Coverage: Our unmatched reach across platforms and devices help you connect with more of your audience anywhere they go.

Proven Results: Circana’s Marketing Mix solution, anchored in the most granular store-level data, identifies the most effective strategy with an average annual ROI increase of 10%-15%.

AI-driven Optimizations: Our forward-looking marketing mix modeling tool, powered by AI, includes accurate historical modeling and AI-driven simulations and optimizations.

Market Context: More than 10,000 industry benchmarks provide accurate context and comparisons.

We Know Your Category and Business

Our deep industry expertise is backed by Circana’s marketing mix model benchmark library. With the Marketing Mix solution, you can use POS and causal data to accurately and easily understand channel performance. The outputs guide strategic and tactical decisions and identify optimization opportunities to improve ROI.

Marketing Optimization for Advertisers, Agencies, Publishers, and Ad Platforms

Media Buyers

Maximize your ROI by allocating your marketing budget across the right tactics. Receive prescriptive insights driven by data and our industry experts that provide actionable strategies with proven results.

Media Sellers

Measure your ROI and incremental sales to uncover your platform’s effectiveness. The Marketing Mix solution simplifies data management with a robust platform that provides seamless end-to-end integration. It uses our best-in-class machine learning to model campaign outcomes based on the most granular and holistic data sets.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Get Started With Marketing Mix

Learn more about Marketing Mix

The Future of Media Movement

The media landscape is fractured, leaving marketers with disconnected insights and delayed decisions. We believe there’s a better way. Circana is leading a movement to build a smarter, more connected future for media, and we want you to be part of it. On our campaign page, you will discover our vision for transformation, explore interactive tools like the Media Scorecard to assess your organization's maturity, and find exclusive insights to help you lead the industry forward. Join us to move beyond the status quo and shape what's next.

Join the Movement

Creative

Pinpoint creative strategies that drove the highest ROI

What is the impact of creative strategy changes?
What topics and formats should we focus on to provide value to our audience?

Media Channel

Identify tactics that drove the highest ROI

What are the most effective and efficient channels/platforms to reach our target audience?
What is the value of each marketing touchpoint against multiple objectives?

Reach/Frequency

Determine optimal reach and frequency limits

How does reach and frequency impact sales?
What is the optimal reach and frequency for campaign execution?

Trade Retail Marketing

Compare sales of in-store and retail media network spend, and balance consumer media and trade

How can we optimize our product portfolio for growth and profitability?
How do I balance brand-specific goals with product portfolio optimization?

Learn More About Circana's Other Campaign Measurement Solutions

Media Lift

Measure marketing outcomes post-campaign and understand which campaign elements drive efficiency, effectiveness, and incremental sales.

Liquid Mix

Circana’s Liquid Mix™ solution is a self-serve marketing mix platform to quickly and accurately measure historical media performance and optimize future budgets across marketing channels without compromising data granularity, quality, or flexibility.