SOLUTION

Marketing Mix

Unlock the Power of Marketing Analytics with Data Driven Optimizations

Optimize your marketing and advertising strategies to achieve an average ROI increase of 10-15x

Identify tactics and creative strategies that drove the highest ROI

Uncover the most effective targeting strategies

Get clarity on short-term brand measure tactics and campaign halo effects

Compare sales of in-store and retail media network spend, and balance consumer media and trade

How Circana's Mix Modeling Can Drive ROI

Marketing Mix uses store-level sales data with the combination of channels (including retail media and CTV performance marketing), creative, and audience targeting to determine what is most impactful to ROI or other marketing metrics.

Store-Level Data

Store level data is recognized in the industry for its robust number of observations that is proven to increase accuracy of results. Circana data shows store-level data is 15% more accurate than aggregated data models.

Strategic Benchmarking

With Circana’s 6,000+ industry benchmarks, marketers can measure performance, optimize budgets, and refine strategies to gain a competitive edge while staying ahead of market trends.

Data Specialists

100+ dedicated data scientists offer advanced analytics, tailored solutions, and expert support enabling marketers to make faster and better decisions.

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FAQs

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Your Business Questions Answered

Media Channel

Identify tactics that drove the highest ROI

What are the most effective and efficient channels/platforms to reach our target audience?
What is the value of each marketing touchpoint against multiple objectives?

Creative

Pinpoint creative strategies that drove the highest ROI

What is the impact of creative strategy changes?
What topics and formats should we focus on to provide value to our audience?

Audience

Uncover the most effective targeting strategies

How effective are my targeting strategies?
What is the media impact broken out by audience segment?

Reach/Frequency

Determine optimal reach and frequency limits

How does reach and frequency impact sales?
What is the optimal reach and frequency for campaign execution?

Brand Equity

Get clarity on short-term brand measure tactics and campaign halo effects

Which Brand Equity metrics are driving more long-term sales by marketing channel?
How do media channels improve funnel metrics (awareness, consideration, purchase intent)?