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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Webinars

Deep expertise from global industry leaders.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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SOLUTION

Marketing

Right audience, right channels, real results.

Elevate your marketing performance by reaching audiences with the highest likelihood to purchase and measuring the sales impact from marketing.

Reach audiences with precision and scale for up to 6x ROI

Optimize marketing tactics and strategies

Improve your media campaign ROI up to 9x with Circana Audiences & In-flight

4x more loyalty card sales coverage than any other provider

Join more than 7,000 clients and partners worldwide

Why Circana?

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Companies that use our audience data achieve up to 6x greater ROI than by using other audiences.

With our audiences and measurement insights, you’ll see up to 9x the ROI on your media spend compared to the competition.

The breadth and granularity of our data fuels our media solutions: 2x the loyalty card data per household and 4x the loyalty card sales coverage than the nearest competitors.

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Not sure what's right for you? We can help.

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Want to know more?

FAQs

Featured Products

Marketing Strategy & Consumer Data Analysis Tools | Circana
Marketing Mix

Optimize your marketing and advertising strategies to achieve an average ROI increase of 10-15x

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Client Testimonials

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Book a Demo

Contact us to find out how we can help your brand increase sales and market share, make better predictions, and increase profit. 


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View all solutions that

Marketing

Solutions

Measurement
Measurement

Maximize every media dollar and improve your sales results.

In-Flight
In-Flight

In-Flight Optimization supports campaign optimization to identify high-performing campaign tactics while there is still time to optimize and reallocate media dollars.​

Marketing Mix
Marketing Mix

Marketing Mix uses store-level sales data with the combination of channels (including retail media and CTV performance marketing), creative, and audience targeting to determine what is most impactful to ROI or other marketing metrics.​

Multi Touch Attribution
Multi Touch Attribution

Define the Optimal Combination of Touchpoints for Consumer Journey Mapping.

Media Lift
Media Lift

Media Lift provides the most granular insights for campaign performance tracking to help marketers understand the impact various campaign elements are having on sales.​

Audiences
Audiences

Quickly understand campaign performance and optimize execution to get the best ROAS.

Measurement
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