SOLUTION

Marketing

Right audience, right channels, real results.

Elevate your marketing performance by reaching audiences with the highest likelihood to purchase and measuring the sales impact from marketing.

Reach audiences with precision and scale for up to 6x ROI

Optimize marketing tactics and strategies

Improve your media campaign ROI up to 9x with Circana Audiences & In-flight

4x more loyalty card sales coverage than any other provider

Join more than 7,000 clients and partners worldwide

Why Circana?

Companies that use our audience data achieve up to 6x greater ROI than by using other audiences.

With our audiences and measurement insights, you’ll see up to 9x the ROI on your media spend compared to the competition.

The breadth and granularity of our data fuels our media solutions: 2x the loyalty card data per household and 4x the loyalty card sales coverage than the nearest competitors.

Not sure what's right for you? We can help.

Featured Products

Marketing Strategy & Consumer Data Analysis Tools | Circana

Marketing Mix

Optimize your marketing and advertising strategies to achieve an average ROI increase of 10-15x

Marketing Solutions

Measurement

Maximize every media dollar and improve your sales results.

In-Flight

In-Flight Optimization supports campaign optimization to identify high-performing campaign tactics while there is still time to optimize and reallocate media dollars.

Marketing Mix

Marketing Mix uses store-level sales data with the combination of channels (including retail media and CTV performance marketing), creative, and audience targeting to determine what is most impactful to ROI or other marketing metrics.

Multi Touch Attribution

Define the Optimal Combination of Touchpoints for Consumer Journey Mapping.

Media Lift

With Circana’s Media Lift™ solution, you can quantify how media exposure drives consumer behavior — whether through in-person visits, online interactions, or brand engagement. Backed by one of the world’s largest household data sets, you’ll find what campaigns and channels are worth backing, and what to cut.

Audiences

Quickly understand campaign performance and optimize execution to get the best ROAS.