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We measure demand so our clients understand where they have risks and opportunities.

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Consumption — in and away from home.

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CASE STUDY

Audiences deliver 6% incremental sales lift

Snapshot

SOLUTION AREA

Marketing

SOLUTION

Complete Audiences

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A frozen food manufacturer launched a national media campaign in the U.S. to boost dollar sales across its product lines. They aimed to identify the most effective target audiences to drive sales.
Insight

Insight

Circanaprovided two audience segments based on 100% verified purchase data, focusing on new and retained buyers. With these segments, the client anticipated an increase in penetration, occasions, and spend per occasion.

The Results

Our audiences performed twice as effectively as the benchmark. The result was a 6% incremental sales lift and $2.15 media return on investment.

The Results
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6%

INCREMENTAL SALES LIFT

$2.15 

MEDIA RETURN ON INVESTMENT

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