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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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CASE STUDY

Audiences deliver 6% incremental sales lift

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Snapshot

SOLUTION AREA

Marketing

SOLUTION

Complete Audiences

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A frozen food manufacturer launched a national media campaign in the U.S. to boost dollar sales across its product lines. They aimed to identify the most effective target audiences to drive sales.

Insight

Insight

Circanaprovided two audience segments based on 100% verified purchase data, focusing on new and retained buyers. With these segments, the client anticipated an increase in penetration, occasions, and spend per occasion.

The Results

Our audiences performed twice as effectively as the benchmark. The result was a 6% incremental sales lift and $2.15 media return on investment.

The Results
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6%

INCREMENTAL SALES LIFT

$2.15 

MEDIA RETURN ON INVESTMENT
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Related Case Studies

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