Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
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CASE STUDY
Audiences deliver 6% incremental sales lift
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Complete Audiences
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A frozen food manufacturer launched a national media campaign in the U.S. to boost dollar sales across its product lines. They aimed to identify the most effective target audiences to drive sales.
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Insight
Circanaprovided two audience segments based on 100% verified purchase data, focusing on new and retained buyers. With these segments, the client anticipated an increase in penetration, occasions, and spend per occasion.
The Results
Our audiences performed twice as effectively as the benchmark. The result was a 6% incremental sales lift and $2.15 media return on investment.
6%
INCREMENTAL SALES LIFT
$2.15
MEDIA RETURN ON INVESTMENT
