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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data™ Essentials

See performance the way retailers do without the need for a large team or budget…

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CASE STUDY

Vizio Drives Incremental Sales For A Beverage Brand

Vizio Drives Incremental Sales For A Beverage Brand

Snapshot

SOLUTION AREA

Marketing

SOLUTION

NCS Targeting

INDUSTRIES

Media

CLIENT

Manufacturer

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Objective

Vizio needed to help a beverage brand introduce a drink to a new audience and drive incremental sales from a CTV campaign.

Solution

Solution

They built a campaign around a unique asset to drive sales, the Home Screen sponsorship.

Results

Vizio measured their campaign with NCS and discovered that the Home Screen sponsorship was a big success, contributing 82% of total incremental sales.

Results
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Related Case Studies

Here are some other case studies that can help shape your future.

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