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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Uncover the right solution for your business in a few clicks.

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CASE STUDY

Vizio Drives Incremental Sales For A Beverage Brand

Vizio Drives Incremental Sales For A Beverage Brand

Snapshot

SOLUTION AREA

Marketing

SOLUTION

NCS Targeting

INDUSTRIES

Media

CLIENT

Manufacturer

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Objective

Vizio needed to help a beverage brand introduce a drink to a new audience and drive incremental sales from a CTV campaign.

Solution

Solution

They built a campaign around a unique asset to drive sales, the Home Screen sponsorship.

Results

Vizio measured their campaign with NCS and discovered that the Home Screen sponsorship was a big success, contributing 82% of total incremental sales.

Results
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Download Complete Case Study


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