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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

Company

Popular searches

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CASE STUDY

Vizio Drives Incremental Sales For A Beverage Brand

Vizio Drives Incremental Sales For A Beverage Brand

Snapshot

SOLUTION AREA

Marketing

SOLUTION

NCS Targeting

INDUSTRIES

Media

CLIENT

Manufacturer

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Objective

Vizio needed to help a beverage brand introduce a drink to a new audience and drive incremental sales from a CTV campaign.
Solution

Solution

They built a campaign around a unique asset to drive sales, the Home Screen sponsorship.

Results

Vizio measured their campaign with NCS and discovered that the Home Screen sponsorship was a big success, contributing 82% of total incremental sales.

Results
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Download Complete Case Study

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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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