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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Circana Gives Back

Our commitment to social responsibility is a priority across our global organization. 
We believe people are stronger together than as individuals. We’re passionate about supporting humane causes and promoting a positive social impact. We’ve partnered with wonderful organizations and look forward to volunteering with new ones in the future. 

Circana Community Global Council

The Circana Community (C2) Global Council is an employee-led group that fosters culture and a sense of belonging by uniting employees through service around the world. 

C2 is a cornerstone of our global organization, creating opportunities for us to positively impact our local communities across all the locations where employees are present.
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Latest Events

Kids Kare Center Donations
Brazil

Brazil

Kids Kare Center Donations

Nearly everyone from the office in Brazil, including our LATAM General Manager, Daniel Morimoto, visited the Brazilian Kids Kare center. Employees brought clothing items, a pair of shoes, and a toy for each child. While there, they spent time playing and drawing with the children, creating a wonderful experience for everyone involved.


About Brazilian Kids Kare: Brazilian Kids Kare is a non-profit organization dedicated to the care, protection, and empowerment of children and teenagers in vulnerable situations through orphanages, afterschool programs, community outreach, and missions.

Second Harvest
Canada

Canada

Second Harvest

Circana employees in Canada participated in an event with Second Harvest – Canada's largest food rescue charitable organization. A team of 18 in the Toronto area sorted and packed canned food and prepared it for distribution to those in need. It was a great event, and the team sorted an impressive 6,304 pounds of cans for distribution to a network of agency partners!

Greece: Circana x Save Your Hood Trash Clean-up
Greece

Greece

Greece: Circana x Save Your Hood Trash Clean-up

47 Circana volunteers in Greece partnered with Save Your Hood in November to clean up the Haidari Forest. The team collected 10,400 liters (2,747 gallons) of waste and an additional 6,200 liters (1,637 gallons) of bulk items to help clean their space!

Circana Week of Caring
India

India

Circana Week of Caring

Circana colleagues in India took part in a Circana Week of Caring. Throughout the week, they were involved in several initiatives to help improve the lives of people in local communities.

Dog Walking
Ireland

Ireland

Dog Walking

Circana’s Athlone, Ireland team volunteered to walk dogs at the ISPCA, an organization rehabilitating up to 50 dogs and 50 cats at any time, as well as caring for donkeys, horses, and chickens.

Picking Fruit and Vegetables
Italy

Italy

Picking Fruit and Vegetables

To help the Somaschi Foundation support the most vulnerable groups and Pane Quotidiano secure essential food for those in need, Circana’s Italy team spent a day at the farm picking fruits and vegetables. We also helped with meal preparation and distribution.

Mexico Office Give Back Q4’24
Mexico

Mexico

Mexico Office Give Back Q4’24

We sent messages to the team asking them to donate coats and clothing items, along with personal cleaning products.


We received nearly 300 items, including several from the Amazon gift list.


We had the opportunity to meet with the administrator and some of the individuals they shelter.

RISE Graduate Growth Program
South Africa

South Africa

RISE Graduate Growth Program

Circana’s South African business launched its RISE Graduate Growth Programme. Thanks to our partnership with the Dell Young Leaders Foundation, we empowered four RISE graduates to successfully begin a meaningful career.

Feeding San Diego
USA

USA

Feeding San Diego

Members of our San Diego-based team volunteered at the local Feeding America (https://www.feedingamerica.org/) location. They packed produce, oatmeal packs, and backpacks for children in grades K-12, helping to feed 1,046 families across San Diego.

Love The Hair You Wear
USA

USA

Love The Hair You Wear

Circana partnered with Love The Hair You Wear at North Carolina Agricultural and Technical State University, one of the largest historically black colleges and universities. The event connected us with people who can diversify the pool of candidates for internships and open roles, and we awarded a scholarship to a promising student to support her academic efforts.

Food Donation, Chicago
USA

USA

Food Donation, Chicago

The Chicago office partnered with the Greater Chicago Food Depository, collecting about 30lbs of items. Amazon wish list donations allowed more employees to participate.


Since 1979, the Greater Chicago Food Depository has proudly provided food for our neighbors in need across Chicago and Cook County. Over the years, we have expanded and evolved our programs and services to meet the changing needs of those we serve.

Food Donation, Port Washington
USA

USA

Food Donation, Port Washington

The Long Island, NY, Port Washington office partnered with Island Harvest and hosted a food drive that ran from November 18ththrough December 18th. Amazon wish list donations allowed more employees to participate.

In total, we collected and delivered 100 pounds of donations, ranging from nut butters, pasta, soups, cereal, to personal cleansing products.


About Island Harvest: Island Harvest Food Bank is a leading hunger-relief organization with a mission to end hunger and reduce food waste on Long Island. Island Harvest is among the region’s foremost agencies in emergency response readiness for food, product, resource distribution and support, and is a member of Feeding America, the nation’s leading domestic hunger-relief organization.

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