Industries
Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
With Circana, You Can.
Resources
10%-15%
Annual ROI increase
Marketing Mix Modeling, anchored in the most granular store-level data, identifies the most effective strategies for increased ROI.
10,000+
Industry benchmarks
Extensive benchmarks can provide more accurate context and deeper comparisons.
AI-powered
Modeling tool
Marketing Foresight, Circana's forward-looking marketing mix modeling tool powered by AI, includes accurate historical modeling and AI-driven simulations and optimizations.
Circana powers marketing mix for these partners and more
The marketing measurement industry is undergoing significant transformation. This includes adapting to changing global privacy regulations, evolving marketing channels, managing signal loss, accurately modeling data gaps, and making strategic decisions about whether to build or buy capabilities and whether to expand or upskill talent.
Partnering with a trusted global marketing measurement provider that understands your category and business, and offers flexible solutions tailored to your unique needs and growth will help you effectively navigate these challenges.
Compliant and Optimized Media Performance
With Circana, you can ensure compliance with evolving regulations, advanced modeling techniques to address data gaps, and the expertise needed to leverage data insights for a unified measurement strategy.
Circana uses the most granular point-of-sale and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our insights enhance decision making, uncover AI-driven optimization opportunities, and drive stronger and more cost-effective ROI improvements.
Why Choose Circana Marketing Mix Modeling
Granular
Our models leverage store-level data – industry-recognized for accuracy and granularity and proven to deliver 3-5x more predictive forecasting.
Flexible
It is built using the Circana Liquid Data® platform with marketing mix options that grow with you.
Expertise
Unlock the power of our subject matter experts and 100+ data scientists dedicated to marketing.
