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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Supply Chain
On-Shelf Availability
Circana offers a holistic approach to your inventory management. The On-Shelf Availability platform is built on a systematic approach to solving shelf availability issues, addressing the need to take immediate corrective actions for in-store out-of-stocks while uncovering the underlying problems that can cause future gaps at the shelf.
5%-8% Recovery
Recover sales that are typically lost due to out-of-stock situations.
Next-day Data
Data can be available the next day to drive immediate action.
2%-3% Growth
Grow sales every year by addressing systematic on-shelf availability issues.
Join more than 7,000 clients and partners worldwide
Turn Your Inventory Challenges Into Opportunities
Early Alert Detection Is Proven To Recover Lost Sales
With the power to align consumer and system inventory views, you can use our On-Shelf Availability tool to identify distribution and inventory issues, helping prevent lost sales and maintain loyal shoppers.
Do you know what drives down your on-shelf availability at the store?
Product is not visible
Product is in the wrong location
Product is damaged
Price tag or label is incorrect
Product is out of stock
A Closed-loop Collaborative Alerting Process
Store Alerts: Act on the most up-to-date, granular information with daily alerts sent at the store-item-day level.
Mobile Capable: Optimize your field team’s store hours by prioritizing alerts by the potential value of recaptured sales modeling and AI-driven simulations and optimizations.
Alert Value Scorecard: Maximize sales by identifying systemic issues to prevent repeat out-of-stocks, retain shelf space, and maintain customer loyalty.
Get Insights Into Total On-Shelf Availability Measurement
Circana’s carefully executed On Shelf Availability solution provides your brand with unparalleled sales growth and recovery. This unique technology solves inventory problems that are otherwise seemingly undetectable.
On-Shelf Availability Use Cases
Manufacturers
Manufacturers need tools to make informed decisions and keep pace with rapid changes in the supply chain. With a holistic view of on-shelf availability across retailers, categories, and products, you can receive valuable insights into optimization opportunities.
CPG Retailers
Our On-Shelf Availability solution enables retailers to flag potential out-of-stocks and action alerts in store and online. With this tool, you can manage shelf space and planogram resets, identify drivers of category performance, and gain visibility where supply and demand are imbalanced to improve your sales.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Supply Chain Improvements With On-Shelf Availability
