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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Our Circana Behaviors make us

Unstoppable Together

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Stay Curious

Hungry to learn and grow, we are persistent problem solvers.

Seek Clarity

We make the complex clear.

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Own the Outcome

We take ownership of our choices. 

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Commit to Each Other

We promote each person’s well-being so all can flourish. 

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Be a Challenger

Never complacent, we challenge one another to continuously improve. 

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Champion Inclusivity

We engage with empathy, respect, and integrity. 

Center on the Client

We relentlessly focus on adding value for our customers. 

Core Behaviors

Our rally cry, Unstoppable Together, ties together our seven Circana Behaviors. This approach guides and unites us as a global team that achieves great things together.

We work flexibly from office and home locations and value meaningful, in-person moments. Our ways of working build on our strengths with a constant focus on quality and equity.

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Beginning Your Career?

We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities, we support students and grads as they prepare for their careers.

Interested in joining Circana?

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Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified, interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an email to talent.acquisition@circana.com and let us know the nature of your request.

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