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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Our Circana Behaviors make us

Unstoppable Together

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Stay Curious

Hungry to learn and grow, we are persistent problem solvers.

Seek Clarity

We make the complex clear.

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Own the Outcome

We take ownership of our choices. 

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Commit to Each Other

We promote each person’s well-being so all can flourish. 

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Be a Challenger

Never complacent, we challenge one another to continuously improve. 

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Champion Inclusivity

We engage with empathy, respect, and integrity. 

Center on the Client

We relentlessly focus on adding value for our customers. 

Core Behaviors

Our rally cry, Unstoppable Together, ties together our seven Circana Behaviors. This approach guides and unites us as a global team that achieves great things together.

We work flexibly from office and home locations and value meaningful, in-person moments. Our ways of working build on our strengths with a constant focus on quality and equity.

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Beginning Your Career?

We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities, we support students and grads as they prepare for their careers.

Interested in joining Circana?

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Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified, interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an email to talent.acquisition@circana.com and let us know the nature of your request.

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