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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Our Circana Behaviors make us

Unstoppable Together

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Stay Curious

Hungry to learn and grow, we are persistent problem solvers.

Seek Clarity

We make the complex clear.

Own the Outcome

We take ownership of our choices. 

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Commit to Each Other

We promote each person’s well-being so all can flourish. 

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Be a Challenger

Never complacent, we challenge one another to continuously improve. 

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Champion Inclusivity

We engage with empathy, respect, and integrity. 

Center on the Client

We relentlessly focus on adding value for our customers. 

Core Behaviors

Our rally cry, Unstoppable Together, ties together our seven Circana Behaviors. This approach guides and unites us as a global team that achieves great things together.

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We work flexibly from office and home locations and value meaningful, in-person moments. Our ways of working build on our strengths with a constant focus on quality and equity.

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Beginning Your Career?

We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities, we support students and grads as they prepare for their careers.

Interested in joining Circana?

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Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified, interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an email to talent.acquisition@circana.com and let us know the nature of your request.

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